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Social Listening & Why It’s Important
Read more: Social Listening & Why It’s ImportantSocial listening has become a valuable tool for brands to gather rich insight on their customers and competitors, and can also assist with crisis management. Social listening provides data that can then be used to inform your brand strategy through digital monitoring. This is especially so when introducing sentiment analysis. Read more.
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Should My Business Use Emojis?
Read more: Should My Business Use Emojis?Emojis have become engrained into our modern landscape and have become one of the most universally recognised ways of communicating. The visual nature and common associations of emotions enhances the tone of your content in a direct manner. However, their usefulness for businesses will vary upon the industry. Read here for more.
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How to use Hashtags
Read more: How to use HashtagsHashtags are a key component of any company’s social media strategy. No matter which social platforms you use, understanding how to use hashtags can add a significant boost to your brand’s online engagement. Find out more about how to make the best use of hashtags, and their importance in a social media strategy, here.
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10 Ways To Use Photography For Your Business
Read more: 10 Ways To Use Photography For Your BusinessThe photos you choose to share say a lot about your brand. Growing your brand’s portfolio of photography for your website and social media can help to improve the perception of your business. For example, if you are using high quality, creative, and brand representative visuals, customers will be more likely to engage with your…
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Social Media For Small Businesses: A How To Guide
Read more: Social Media For Small Businesses: A How To GuideMany businesses have had to make the drastic transition to operating online or remaining closed during the course of the lockdowns. Small businesses have particularly suffered with the shift to online and some are relying on the ever-present social media more than ever. We have gathered a range of useful tips to help you make…
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Streamline your social media strategy
Read more: Streamline your social media strategyAs a business, it is becoming increasingly easier to manage and curate social media posting using social media management tools. But with all of the options available, where should you start, and what features can help your marketing activity online? Here are some of our favourites.
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New social media platforms offer opportunities for disruption
Read more: New social media platforms offer opportunities for disruptionWe are already over halfway through 2020, a year that has thrown up some unique challenges and created a series of rapid fluctuations within society. Some of these changes have been longer-lasting than others – online grocery delivery slots and toilet paper became valuable commodities in the short term, while we are still seeing consumers…
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How Online Marketing Delivers Predictable Growth Rates
Read more: How Online Marketing Delivers Predictable Growth RatesIn last month’s Marketing Matters article, I used the example of one of the UK’s most successful contemporary companies to suggest that business owners reconsider their use of online marketing and social media. I explained how so many SMEs that we encounter simply throw money at social media with little idea of their objectives or…
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Is social media suitable for your business?
Read more: Is social media suitable for your business?This article focuses on whether social media is a viable option for your business. Amidst the kerfuffle surrounding Brexit, rumours are circulating that JD Wetherspoon’s boss, Tim Martin, may be awarded with a gong for his services to the ‘Leave’ side of the conversation. This has reminded me that in 2018, Mr. Martin suddenly closed…
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How To Create Effective Facebook Advertising
Read more: How To Create Effective Facebook Advertising1.85 billion people are using Facebook each day. Therefore, it is clear to see why Facebook makes for a great channel for your business to communicate with target customers. By making full use of the tools available through Facebook advertising, you can effectively promote your business. Here are our top 5 tips which will give…
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