Website Design

If you are facing increasing online competition, need to refresh your brand, or are starting from scratch, then you will require a new website design that engages your customers better, helps you to collect data that you can use to make informed business decisions and maintain communications with your customers. Most importantly, it’ll generate more leads and sales. 

We help leading brands to stand out in a crowded marketplace and create long-standing relationships with customers through better design. 

Mackman will make it easier for your customers to learn more about you, order products, and get in contact with you, ultimately seeing your brand as the clear alternative to your competitors.

OUR WEBSITE DESIGN PROCESS

The quality of our website design is built upon the fact that we leverage all of our resources and experience here at Mackman. We will go through your business goals in a client kick-off meeting focused on your website in order to understand your aims in either updating, redesigning, or creating your first website. 

Insight gathered during sessions with our experienced research and digital teams will establish key phrases, SEO recommendations and customer journeys. This is achieved using a combination of collaborative workshops and desk research to really understand your brand, your competitors, and the environment in which you operate. 

This feeds into the development of a content strategy for your website, ensuring not only that your content will be relevant and engaging for your target audience, but that your website will also rank on search engines for common questions asked by customers.

CONTENT MANAGEMENT

Content is one of the most important parts of a website. The effort to put it all together should not be underestimated either. So, at Mackman, we can do your content for you. 

Our specialist team of writers can provide you with thoroughly researched content, optimised for both your visitors and search engines.

Alternatively, perhaps more relevant to smaller website builds, our clients want to write the content. In this instance we deploy easy-to-use content management software to enable our clients to input their own website content, providing layouts for items such as your homepage, service pages, and blog pages, and clear direction to establish consistent tone of voice and messaging that reflects your business. 

Whether we are importing existing content to the website, creating content, or you are providing the content, this stage will be managed by one of our team to provide you with a fully managed process that is straightforward and easy to understand.