Social Media Management & Advertising

Social Media Management

Social media is an ever-growing avenue for businesses to promote themselves and engage with customers. Many businesses do not utilise social media to its full marketing potential, particularly in the B2B market, where speaking directly to service or product users can prove to be more of a challenge. 

However, from LinkedIn to Instagram, there are particular strengths to each channel, and varying audience groups can be found using different platforms and apps. 

Social media is a free tool that can drive traffic to your website, but often takes up valuable time when posts are not planned in advance and written with a specific purpose in mind. Posting on social media allows you to share content from your website more widely, and forms a key part of the content redistribution process. By planning in a range of posts, from video content to infographics, blog posts to testimonials, the chances of customer engagement with your content increases exponentially. 

Following careful customer and competitor analysis, we provide advice on the optimal channels to reach your particular audience groups, ensuring that you are in the right places without spreading your marketing resources too thinly. Our team will adopt the tone of your brand to ensure consistency of communication throughout your social media pages. 

Using industry leading social media scheduling tools, we create posts on your platforms of choice as part of a cohesive digital marketing strategy to boost engagement and encourage click-throughs to your website. We then produce reports that demonstrate the value generated by social media posts using analytics data and engagement statistics, all presented in an intuitive format.

Social Media Advertising

84% of people with access to the internet use social media – regardless of what industry your business is in, it is highly likely that your customers are spending time on channels like Twitter or Facebook, so it is more important than ever to have a social media presence, particularly in the B2C sector. With digital marketing, you can significantly increase your brand recognition by communicating with your customers and networking with similar businesses.

We can set up social media advertising campaigns to connect you with your customers and measure the results to further refine your audiences. Our campaigns can direct your customers to your website and raise brand awareness among the demographics and user groups that you want to reach the most.

In addition, although managing a social media channel requires very little expenditure of money, investment of time is essential to benefit your brand and reach wider audiences. We can produce a regular stream of relevant and timely social media content at a minimum of three posts per week based on industry news, blog pieces, behind-the-scenes insights and relevant hashtags to maintain the presence of your business on social media and encourage conversation among followers.