The Stair Climbing Company & National Trust
Product Video Production For Innovative Accessibility Brand & National Charity
About The Brands
Breaking down accessibility barriers, The Stair Climbing Company provides innovative mobility solutions through state-of-the-art stair climbing machines. Their products empower individuals and businesses to navigate stairs safely and effortlessly, promoting greater independence and inclusion across the UK.
As one of the UK’s leading conservation charities, The National Trust is dedicated to preserving the nation’s heritage sites, landscapes, and historic buildings, ensuring accessibility to beauty and nature for everyone, for ever.
Emma Persey
Managing Director,
The Stair Climbing Company
“The videography team are superb, it’s been a pleasure working with them.”
Project Overview
Understanding the importance of accessibility, The National Trust actively seeks ways to enhance inclusivity across its historic sites. Partnering with The Stair Climbing Company, this project at Wimpole Hall in Cambridgeshire focused on showcasing the integration of innovative mobility solutions to improve visitor experiences.
Mackman Branding & Marketing executed a full-scale product video production, capturing the impact of stair climbers on visitor accessibility. This one-day on-location shoot resulted in compelling video content that highlights real-world applications of these innovative solutions.
Scope Of Works
The project began with comprehensive pre-production planning, which included developing a creative brief, scripting, and storyboarding to structure the video narrative effectively. Logistics were carefully arranged to ensure a seamless filming experience.
The on-site filming at Wimpole Hall involved high-quality videography capturing real-time demonstrations of the stair climber in action. Drone footage was used to provide dynamic visuals and enhance storytelling, while stakeholder interviews with National Trust representatives and individuals benefiting from the stair climber added depth to the video.
Post-production was equally thorough, with editing tailored to produce multiple video formats suitable for different audiences. Promotional content was created for digital and social media use, and the final video assets were optimised for website integration and marketing campaigns.
From planning to post-production, this project blended high-quality videography, engaging storytelling, and multi-platform content creation seamlessly.
Aimee Monk
Visitor Journey Consultant,
The National Trust
“A very professional service that captured exactly the essence of improving accessibility for visitors to National Trust Wimpole. It was great to work with the Mackman team, they listened, made suggestions and took on board our feedback to deliver fantastic films and photography.”
Project Outcomes
This professional product video production resulted in multiple high-quality video assets successfully utilised by both organisations.
For The National Trust, the project produced two dedicated accessibility-focused videos demonstrating their commitment to inclusivity, now used for internal advocacy and external communications.
The Stair Climbing Company gained a dynamic brand video that has been integrated into its marketing strategy to educate potential customers and partners on its mobility solutions.
A case study video was also developed for The Stair Climbing Company, showcasing the practical benefits of stair climbers, which has proven instrumental in stakeholder presentations and sales efforts. Additionally, the video content was repurposed for digital marketing initiatives, including social media campaigns, website integration, and PPC advertising, significantly enhancing engagement and reach.
By leveraging the power of video, this collaboration has successfully raised awareness about the role of mobility solutions in creating inclusive environments. The high-quality visual storytelling has enabled both The Stair Climbing Company and The National Trust to effectively communicate their commitment to accessibility, innovation, and inclusivity across the UK.
Contact Us Today
For an initial informal discussion with a senior member of our team to discuss our branding services, either complete the contact form or call us on 01787 388 038. We would be interested to discuss your requirements in more depth and how best to move forward.
Our Work
Case Studies
-
Full Service Branding & Marketing Support For A Specialist Software Company
