Creating campaigns that reach your audiences
Digital
Advertising
Digital advertising is an option on virtually all social media platforms and search engines, and can provide a cost-effective means of promoting messages to customers in the places that they engage with regularly.
However, setting up and managing these campaigns to generate maximum results, along with the visual requirements to present the information, can be challenging to coordinate.
At Mackman, we can plan and implement social media or search engine advertising for you, running these campaigns over an agreed period of time while constantly monitoring, testing, and tweaking them for maximum results.
WHAT WE CAN DELIVER
Our 5 Step Approach To Digital Advertising
Step 1:
Discovery & Goal Setting
We begin by understanding your business, your audience, and your ambitions. Through collaborative workshops and in-depth research, we clarify your digital marketing goals—whether that’s increasing visibility, driving conversions, or supporting recruitment—and identify the platforms that will deliver results.
STEP 2:
Strategic Planning
With a clear understanding of your objectives, we create a bespoke digital advertising strategy tailored to your needs. From keyword research and audience targeting to platform selection and campaign mapping, we lay the groundwork to ensure your campaign is purposeful and measurable.
Step 3:
Creative Development
Our digital and content teams work together to craft compelling ad copy and striking on-brand visuals. Whether it’s pay-per-click (PPC) campaigns on Google or social media adverts across LinkedIn, Facebook, and Instagram, we create content that resonates with your audience.
Step 4:
Campaign Activation
We take care of the technical setup and launch your campaigns with precision. This includes audience segmentation, budget management, and scheduling to make sure your adverts reach the right people at the right time—maximising your return on investment from the start.
Step 5:
Ongoing Monitoring & Optimisation
We continually monitor campaign performance, A/B test variations, and refine keywords and creative to ensure your budget is working hard. Regular reporting keeps you informed of progress and opportunities for growth.
How We Work
With years of experience delivering high-performing digital advertising campaigns, we take the guesswork out of online marketing.
Our in-house digital and content specialists are experts in running strategic pay-per-click (PPC) campaigns that generate measurable results. We identify high-impact keywords, craft persuasive ad copy, and continuously optimise performance—so every click counts. You only pay when a user engages, making PPC a cost-effective tool for driving qualified leads.
We stay ahead of constant changes across platforms like Google Ads through continuous professional development, ensuring your campaigns remain competitive and compliant—so you never miss an opportunity to grow.
We also deliver targeted social media advertising across all social media platforms. These campaigns are ideal for expanding your reach, increasing traffic to key landing pages, and supporting specific goals.
By analysing your top-performing organic content and audience behaviours, we design visually compelling, on-brand creatives and manage every aspect of the campaign to reach and engage the right people.
Contact Us Today
For an initial informal discussion with a senior member of our team to discuss our digital marketing services, either complete the contact form or call us on 01787 388 038. We would be interested to discuss your requirements in more depth and how best to move forward.
Why Mackman
Mackman is a full service brand development, branding and marketing agency based in the vibrant market town of Sudbury on the Essex Suffolk border. We work with ambitious organisations of all sizes, across many sectors, with our driven team of marketing specialists who are dedicated to developing growing brands. Clients tell us that they value our ability as a partner to use marketing to solve business challenges.
Our unifying strap-line is ‘together we grow’ which speaks about the relationships that we have with our clients, suppliers and colleagues. We focus our marketing across six core marketing pillars; marketing insight, brand development, marketing consultancy, communications & content marketing, website development, training and knowledge sharing.
SUCCESS STORIES
Digital Marketing Case Studies
Take a look at some of our digital marketing case studies here:
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AI Video Production & Learning Management System Development For National Training Provider
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Product Video Production For Innovative Accessibility Brand & National Charity
