SEND YOUR BRAND MESSAGING DIRECT TO CUSTOMERS’ INBOXES
Email has wide reach – virtually anybody who is online has an email address, and over 293 billion emails are sent each day around the world.
As a form of digital marketing, email provides highly measurable results in the form of ‘opens’ and ‘clicks’, and it can be fully automated to send emails to customers.
At Mackman, our email marketing platform of choice is Mailchimp – however, we are happy to help you select your own platform based on your needs and budget. Our digital team is experienced with using ActiveCampaign, Campaign Monitor and Send Grid among others, so we can use a platform that you’ve already set up.
Mailchimp is secure, highly customisable, and GDPR compliant. Its marketing CRM tools enable you to find out what your customers’ interests are, while built-in analytics update in real time to give you performance reports and data-driven insights. Your audience can be segmented so that you differentiate your messaging quickly and easily. The block editor interface allows you to create templates and design specific emails for particular purposes, meaning that if you choose to manage your own email output, you can maintain your brand style and send out emails quickly and easily.
We also provide Mailchimp training to ensure that you have the tools you need to create on-brand marketing emails.
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Accelerate your brand’s growth in the digital space. Reach out to our digital marketing experts today, and let’s create a customised strategy that amplifies your online visibility and drives measurable results.