Full Service Branding & Marketing Support For A Specialist Software Company

Project Overview

Mackman provided a comprehensive range of branding and digital solutions to Point100, helping the company develop its market presence and communication strategies. Central to this support was the development of a cohesive brand identity, which included brand templates that ensured consistency across various platforms. Additionally, brand photography and video production was carefully crafted to visually represent Point100’s values and offerings. Mackman’s expertise in website design and development helped create an engaging and user-friendly online experience, optimised for search engines to improve visibility and traffic.

Beyond these foundational elements, Mackman’s involvement extended to social media management and pay-per-click (PPC) campaigns, enhancing Point100’s digital reach and engagement. Content generation played a key role in building trust and informing Point100’s audience, while bespoke training sessions equipped the in-house team with the skills needed to maintain and grow the brand’s digital presence.