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CIM B2B Masterclass | ‘Showcasing Your Expertise: Delivering B2B Website Excellence’
Read more: CIM B2B Masterclass | ‘Showcasing Your Expertise: Delivering B2B Website Excellence’Two valued members of the Mackman team will be presenting at the CIM B2B Masterclass on Thursday 7th November. The masterclass is part of the CIM’s busy calendar of events designed to drive long term organisational performance, such as their recent masterclasses on successful content marketing and charity marketing. Taking place at Colchester United Football…
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Is Social Media for Business Suitable for Every Organisation?
Read more: Is Social Media for Business Suitable for Every Organisation?This article focuses on whether social media is a viable option for your business. Amidst the kerfuffle surrounding Brexit, rumours are circulating that JD Wetherspoon’s boss, Tim Martin, may be awarded with a gong for his services to the ‘Leave’ side of the conversation. This has reminded me that in 2018, Mr. Martin suddenly closed…
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Enhancing Customer Experience
Read more: Enhancing Customer ExperienceCustomer experience is the driver of customer satisfaction, which is essential for every business. Developing a customer experience programme, and successfully implementing it through training, will help maintain standards and build customer relationships. It is worth regularly asking your customers to rate their satisfaction levels and ideally, you will be aiming to achieve scores of…
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Gainsford Hall Workshop | New Website And Booking System
Read more: Gainsford Hall Workshop | New Website And Booking SystemWe are pleased to announce the launch of a website, online service and MOT booking system for Gainsford Hall Workshop. View the new Gainsford Hall Workshop site. CLIENT Gainsford Hall Workshop is a well-respected, family-run garage in Toppesfield, near Halstead. Managing Director, Chris Barnard, is Rolls Royce trained and has run the workshop since he…
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Mackman Celebrates ‘Publication Of The Year’ Award
Read more: Mackman Celebrates ‘Publication Of The Year’ AwardWe are delighted that our client, the National Association of Commercial Finance Brokers (NACFB), has won the prestigious ‘Publication of the Year’ award at the Trade Association Forum (TAF) Best Practice awards 2019. The NACFB is the UK’s largest independent and not-for-profit trade body for commercial finance intermediaries. It was recognised for its in-house membership…
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How brand strategy can help your company
Read more: How brand strategy can help your companyAdopting a brand strategy can have huge benefits for your company. A brand strategy is a plan which sets out your long-term goals and how they can be achieved throughout the evolution of your brand. Having a well-thought-out brand strategy is important for every business. It can be a particularly powerful tool when introducing a…
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Planning a Research Project
Read more: Planning a Research ProjectGaining meaningful insight into your market, and the experiences of customers, provides direction for future business strategies. Feedback from your customers helps to identify pain points that need addressing and may provide you with recommendations about solving them. However, extracting useful information can be difficult as it is easy to lose focus and ask questions…
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The 13th Cambridge Digital Marketing Conference | A Mackman Sponsored Event
Read more: The 13th Cambridge Digital Marketing Conference | A Mackman Sponsored EventThe CIM is holding its 13th Cambridge Digital Marketing Conference. Mackman is pleased to be sponsoring the annual event at which speakers will cover the latest information on all things digital. What: the CIM’s 13th Cambridge digital marketing conference Where: Imperial War Museum, Duxford, Cambridge, CB22 4QR When: Thursday 11th July 2019 Why: Stay informed…
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Marketing on Trial | A Mackman Sponsored Event
Read more: Marketing on Trial | A Mackman Sponsored EventMackman is proud to be sponsoring the Chartered Institute of Marketing (CIM) with their event which will put marketing “on trial”. The event is part of the CIMs ‘bigger conversation’ about the value of marketing. What: the CIM’s ‘Marketing on Trial’ Where: Law School Courtroom at the University of Hertfordshire, Hatfield When: 10:00am on 11th…
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Does your brand speak to your customers?
Read more: Does your brand speak to your customers?Let’s talk tone You’ve got the logo; you’ve agreed your mission and brand values and come up with the way you want your literature to look and feel. But what about the way you communicate with your customers? How do you say what you do and what you offer? More to the point, how do you want to make your customers feel?…
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