-
The Value of Customer Research & Insight
Read more: The Value of Customer Research & InsightWhat is the value of customer research and insight? Often for an established business, it is all too easy to fall into the trap of continuing to offer the same products and services based upon existing assumptions. Whilst you may have been successful to date, markets are moving with increasing speed and as such you…
-
Brand Architecture & Business Growth
Read more: Brand Architecture & Business GrowthWhen the discussion turns to brand architecture, and the strategy behind a brand’s development, some organisations shy away, claiming “well that definitely doesn’t apply to my business!” All too often we look at brands and brand families as just big, corporate organisations whose multiple assets dominate the market. However, understanding how each area of your…
-
Mackman Secures Competitive Tender with Scholarly Association
Read more: Mackman Secures Competitive Tender with Scholarly AssociationColchester-based scholarly association, the European Consortium for Political Research (ECPR), has chosen Mackman to support the commemoration of its 50-year anniversary in 2020, following a competitive tender period. The ECPR is an international organisation that represents academics and universities worldwide in the study and teaching of politics and international relations, encouraging training, research and cross-national…
-
Mackman & St Peter’s are Best Marketing Finalists at Tourism Awards
Read more: Mackman & St Peter’s are Best Marketing Finalists at Tourism AwardsMackman and St Peter’s have been announced as finalists for the Best Marketing category at the Norfolk & Suffolk Tourism Awards 2019, sponsored by the East Anglian Daily Times and the Eastern Daily Press. The Best Marketing award highlights the positive impact that branding and marketing has had on a business or organisation, and recognises…
-
Our Latest Launch | Optimise Heat & Steam
Read more: Our Latest Launch | Optimise Heat & SteamWe’re happy to announce the launch of a new brand identity and website for specialist steam and hot water system engineers and brewery experts, Optimise Heat & Steam Ltd. You can now view the new Optimise Heat & Steam website. The Client: “After being recommended to Mackman and speaking to Paul Mackman about how they…
-
The Importance of Quality Hosting & Support for your Business
Read more: The Importance of Quality Hosting & Support for your BusinessQuality hosting and support for your website is often overlooked and undervalued. But it is a critical component of the digital experience that you should be delivering to your customers. The days of a website launch as a sign of its completion are long gone. “But my website never goes down!”, I hear you say,…
-
What We’re Working On | Autumn 2018
Read more: What We’re Working On | Autumn 2018Mackman are pleased to announce a number of exciting projects that we are working on. Here’s what we have been up to, and what to look forward to… Attwells Solicitors Marketing Alignment Programme Attwells Solicitors is a leading property firm in East Anglia, with a boutique London Office. Committed to helping people get ahead, the…
-
Mackman Secures Competitive Tender with NACFB
Read more: Mackman Secures Competitive Tender with NACFBMackman has secured a competitive tender with the National Association of Commercial Finance Brokers (NACFB). The Project Mackman won the contract to conduct a brand refresh and develop a revised identity for the NACFB. The team will also be developing a cloud-based brand management solution for the association, to ensure consistency for the future. This…
-
What are Meta Descriptions? And are they Important for SEO?
Read more: What are Meta Descriptions? And are they Important for SEO?In the big, bad world of Search Engine Optimisation (SEO), meta descriptions can seem like the least of our worries. So let’s dig deep, and determine why creating them can have such a positive impact on your website’s search engine rank. Firstly, what are meta descriptions? Meta descriptions are small pieces of text created manually…
-
Why Customer Experience is essential to your brand
Read more: Why Customer Experience is essential to your brandGreat customer experience should be at the center of everything you do as a brand. Put simply, in order to be successful, it’s essential that your customers are satisfied with the service that you provide. A positive customer experience leads to high customer satisfaction, and satisfaction can be directly equated to a customer’s loyalty with…
Telephone 01787 388038
