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How can you make your content more readable?
Read more: How can you make your content more readable?We hear the term ‘readability’ a lot as content writers, but what does ‘readability’ actually mean? This article covers how we define readability, how you can implement strategies into your writing to improve its readability, and how to compromise on both complexity and simplicity to produce readable content. Find out our top tips here.
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Mackman Research winners in prestigious national awards
Read more: Mackman Research winners in prestigious national awardsWe are immensely proud to announce that our sister company, Mackman Research, has won an MRS Operations Award in the ‘Best Data Collection – Interviewer Administered’ category for their business support research with Essex County Council. Find out more about the project and the MRS Operations Awards here.
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Why Use WordPress?
Read more: Why Use WordPress?WordPress is the perfect online platform for supporting your business’s growth, and by partnering with a WordPress specialist agency such as Mackman, you can be sure that your website is powered by a robust foundation that offers virtually unlimited possibilities for lead generation and capture. Find out more.
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Is it time to refresh your website design?
Read more: Is it time to refresh your website design?Does your website design represent your brand? Does it provide potential customers with an overview of your products or services? Most importantly, do you love your site? If the answer is no to any of these questions, then it’s probably time for an update. Read on to find out how we can help you to…
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The Kickstart Scheme at Mackman
Read more: The Kickstart Scheme at MackmanAs we approach the end of summer, we are saying goodbye to our Content and Communications Interns, Joe and Holly. They have been a valuable addition to the team at Mackman, and we wish them every success in their future. Read how they describe their experience and what they will take away with them in…
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Tips For Creating a Brand Name
Read more: Tips For Creating a Brand NameCreating a brand name can be a complex process to produce ideas that are fit for purpose and resonate with stakeholders within and outside of the business, whether that is as part of a brand refresh or building a whole new business. Here are our top tips for creating a future-facing brand name that fits…
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Why do marketing metrics matter?
Read more: Why do marketing metrics matter?Running any marketing campaign requires an investment of time and money, therefore replicating the success of effective campaigns and discounting ineffective ones is key to streamlining your process. Measuring the success of your marketing communications drives your strategy forward so that you can determine what works for you.
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Google Analytics Content Grouping Guide
Read more: Google Analytics Content Grouping GuideContent grouping is an optional feature within Google Analytics that allows you to view your website pages in different groups set by you. By setting up content groupings you gain the ability to view and access trends based on information that is specific and useful to you. Find out how to set up content groupings…
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Get the most out of your marketing agency
Read more: Get the most out of your marketing agencyIf you’re thinking about retaining a full-service marketing agency like Mackman, or are already working with one, or it’s something you’re considering for the future – you’ll want to make sure you’re getting the best from the people you’re working with. We’ve put together a few handy tips to make sure you get the most out…