A Beginner’s Guide to Website DataRead more
In an era when every business has easy access to a website, how do you make your site work for you? Put your trust in website data and insight.
Can Website Data Really Benefit Your Business?Read more
Every business has goals it would like to achieve, from those pie in the sky ambitions to simply streamlining customer…
What is Voice Search and is Your Business Ready for it?Read more
The way users interact with their digital assistants is changing search as we know it. Find out how to get your business prepared.
Countdown to GDPR: How Will Personal Data be Defined?Read more
The EU designed GDPR to give people back control over their personal data. But what is the GDPR’s definition of personal data?
Countdown to GDPR: Five Steps to Take TodayRead more
Putting off your GDPR prep? Read these 5 steps to help your business get prepared for GDPR compliance on the 25th of May, 2018.
Five Things Every Brand Strategy MUST DORead more
A powerful, succinct brand strategy should underpin all of your activity. Read on for the definition of a Brand Strategy, and…
Mackman’s Favourite Festive SongsRead more
Merry Christmas, and a Happy New Year from all of us here at Mackman. Find out the Mackman team’s favourite Christmas tunes this festive season…
Why Your Business Needs a Mission StatementRead more
Mission statements at their very essence set out the market position of your business. They are what defines your business…
A run down of the CIM’s Data-Driven Marketing ConferenceRead more
Missed the CIM’s Data Driven Marketing Conference? Need your Data Driven Marketing fix? We’ve got you covered with our conference run down.
The Do’s and Don’ts of using LinkedIn for your businessRead more
LinkedIn is so much more than a human resources tool. Find out how your business can benefit with our Do’s and Don’ts of creating an effective LinkedIn.
What Makes Your Brand a Success?Read more
Your business is a brand. And your brand identity comes from the heart of your organisation. Before you can work…
Is Your Business Ready for GDPR?Read more
In six months’ time, you will be in the last phase of ensuring your business is ready for the new…