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What could you learn today?

March 6, 2015.

The above quote offers good advice to live by. We can all relate to sitting in a classroom (at the back if you were a bit of a rebel), and being able to almost feel tangible waves of knowledge eagerly lapping at our consciousness. It doesn't matter how hard our teachers tried, sometimes the information just didn't go in. We can also remember all of the little tips and tricks used to help us purely remember information (“my very easy method just speeds up naming planets” anyone?). The best way any of us has ever truly learned something is when we were involved in the process. It's hard to imagine a world where people learn to drive in a classroom, for instance.

What could you learn today?

Given our position as a marketing agency, you would be forgiven for thinking that you might do better to outsource all of your needs in certain areas to us. However, we believe that there are huge benefits to be gained by giving people the opportunity to be trained in the various disciplines that these areas have to offer.

Upskilling your team

Your team is made up of a group of individuals, who will have a vast wealth of different skills and abilities. Through training in new areas, or updating previous training, people are able to gain the abilities necessary to increase the overall skill pool of the business, as well as develop their individual skills.

People like to learn

A person who is inspired by learning a new skill is more likely to develop related skills, and becomes more informed about procedures for various tasks. They will also develop, and grow in, confidence as a result of their new ability.

They know you best

No one knows your business, or your customers, better than your team. They have already developed a wealth of knowledge relating to your business, and are often best suited to delivering information consistent with the tone of your business.

Your team is also ideally suited to being able to maintain uniformity in the work they produce, which results in a company that customers can easily recognise and naturally relate to.

Satisfied people are happy people

A person who is able to understand a skill or process from its starting point and see it through to conclusion is more likely to be satisfied with the role that they play within your business.

A satisfied team also has the potential to offer a major secondary benefit. Studies have been undertaken to demonstrate the direct correlation between high job satisfaction and low absenteeism, so a satisfied team really can be the difference between surviving and thriving.

Look after the pennies

Training and development results in the optimal use of your business resources, as tasks don't need to be outsourced to a third party. This has a double impact, as money is saved as well as time, allowing even small businesses and organisations to develop strategies and resources in line with larger organisations or competitors.

Confidence booster

People who are trained in order to gain necessary skills and knowledge develop more confidence. This leads to a growing self reliance and results in a reduction of the guidance you need to provide in order for your team to perform related tasks.

Sharing our knowledge with you

Over the years, we have helped countless businesses develop the skills and expertise of their people. We share our knowledge and believe in supporting businesses in a way that creates internal ownership of marketing that can't be achieved when outsourced.

Our portfolio of courses, workshops and seminars are always designed with you in mind so you can be confident that you will get what you really need from you session with us.

If you have an end goal in mind, get in contact. We are more than happy to advise you on the best course of action for your goal and get that all important training under way. We think you'll be pleasantly surprised at what your team can achieve when given a push in the right direction.

Our training and development opportunities include:

  • WordPress training course
  • Social Media Best Practice Seminar
  • Social Media Strategy Workshop
  • Email Marketing Best Practice Seminar
  • Email Marketing Strategy Workshop
  • MailChimp training course
  • Copywriting for the Web Workshop
  • Google Analytics training course
  • Search Marketing Essentials Seminar

To learn more about any of the training services listed above, or discuss a subject we've not included here, please get in touch by calling 01787 388038 or by emailing customerservice@mackmangroup.co.uk.

What Our Clients Say
We knew straight away that we wanted Mackman to be the brand agency to work with us on our project. We were given a real sense of confidence that they would do a great job and we were not proved wrong. We look forward to ‘growing together’ over years to come.
Jane Cotton, Board Director - ILECS (International Lift Consultants)

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