What could you learn today? This quote offers good advice to live by. We can all relate to sitting in a classroom (at the back if you were a bit of a rebel), and being able to almost feel tangible waves of knowledge eagerly lapping at our consciousness. It doesn’t matter how hard our teachers tried, sometimes the information just didn’t go in.
We can also remember all of the little tips and tricks used to help us purely remember information (“my very easy method just speeds up naming planets” anyone?). The best way any of us has ever truly learned something is when we were involved in the process. It’s hard to imagine a world where people learn to drive in a classroom, for instance.
What could you learn today?
Given our position as a marketing agency, you would be forgiven for thinking that you might do better to outsource all of your needs in certain areas to us. However, we believe that there are huge benefits to be gained by giving people the opportunity to be trained in the various disciplines that these areas have to offer.
Upskilling your team
Your team is made up of a group of individuals, who will have a vast wealth of different skills and abilities. Through training in new areas or updating previous training, people are able to gain the abilities necessary to increase the overall skill pool of the business. This will also help them develop their individual skills. In fact, according to LinkedIn’s 2019 Workplace Learning Report, 94% of employees said that they would stay at a company longer if there was time invested into helping them learn.
People like to learn
A person who is inspired by learning a new skill is more likely to develop related skills, and become more informed about procedures for various tasks. They will also develop, and grow in, confidence as a result of their new ability.
They know you best
No one knows your business, or your customers, better than your team. They have already developed a wealth of knowledge relating to your business. They are often best suited to delivering information consistent with the tone of your business. Your team is also ideally suited to being able to maintain uniformity in the work they produce. This results in a company that customers can easily recognise and naturally relate to.
Satisfied people are happy people
A person who is able to understand a skill or process from its starting point and see it through to conclusion is more likely to be satisfied with the role that they play within your business. A satisfied team also has the potential to offer a major secondary benefit. Studies have been undertaken to demonstrate the direct correlation between high job satisfaction and low absenteeism. A satisfied team really can be the difference between surviving and thriving.
Look after the pennies
Training and development results in the optimal use of your business resources. Tasks don’t need to be outsourced to a third party. This has a double impact, as money is saved as well as time. This allows even small businesses and organisations to develop strategies and resources in line with larger organisations or competitors.
Confidence booster
People who are trained in order to gain necessary skills and knowledge develop more confidence. This leads to a growing self reliance and results in a reduction of the guidance you need to provide in order for your team to perform related tasks.
Sharing our knowledge with you
Over the years, we have helped countless businesses develop the skills and expertise of their people. We share our knowledge and believe in supporting businesses in a way that creates internal ownership of marketing that can’t be achieved when outsourced. If you have an end goal in mind to help your team learn new skills, get in contact today. We are more than happy to advise you on the best course of action for your goal. You’ll be pleasantly surprised at what your team can achieve when given a push in the right direction.
We offer training and marketing support. If you are interested, please contact our customer services team at customerservice@mackmangroup.co.uk or see our Marketing Strategy Services.