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Digital Marketing After GDPR: What Businesses Need to Know
Read more: Digital Marketing After GDPR: What Businesses Need to KnowThe evolvement of Data Protection Policies, such as GDPR, have affected digital marketing strategies. It is more important than ever for marketers to clearly outline how they plan to process, analyse and use customer data. Find our how your digital marketing after GDPR is affected.
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Paul Mackman shares his thoughts on Twitter’s Rebrand
Read more: Paul Mackman shares his thoughts on Twitter’s RebrandIn this week’s Radio News Hub broadcast, ‘Business Matters with Dave Rhodes’, Paul Mackman shares his thoughts on the major rebranding of the social media platform Twitter, which happened on Monday, 24th July. The conversation also delves further into Elon Musk’s motivations behind the change to that iconic Twitter logo, in what some have described as the end of an era.
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The Final Countdown To GA4
Read more: The Final Countdown To GA4GA4 has been a work in progress, with many changes and updates happening to the live site, which has caused frustrations for us and our clients as we navigate the ‘new normal’. Read the conversation between our Head of Marketing and Head of Development as they debunk some of the myths around GA4.
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The Power of Marketing: From Historic Church to Arts Centre
Read more: The Power of Marketing: From Historic Church to Arts CentreThe Mackman team started working alongside organisations involved in the St Peter’s regeneration project in 2017. In 2023, we launched the new name and an introductory web page for the arts centre. Find out more about this project.
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Mackman Awarded New Anglia LEP Grant
Read more: Mackman Awarded New Anglia LEP GrantMackman were delighted to be awarded with a New Anglia LEP grant to help towards our Synergist optimisation project.
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Google’s latest update: Understanding GA4 and its impact on your marketing
Read more: Google’s latest update: Understanding GA4 and its impact on your marketingAs of 1st July 2023, Google Analytics 4 (GA4) will be the only version of Google Analytics, with UA being retired. This change means that we now must reconsider how we analyse and use data from our analytics to inform our marketing decisions.
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Maximise Your Social Media Return on Investment
Read more: Maximise Your Social Media Return on Investment‘Return on Investment’ (ROI) is a well-established method for determining how much profit or loss results after a financial investment. Find out the best ways to improve your social media marketing ROI.
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Our Top Phone Photography Tips & Tricks
Read more: Our Top Phone Photography Tips & TricksThis National Photography Month, we wanted to share some of our top phone photography tips to help you maximise your content creation.
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Mackman Strengthens Partnership with the Chartered Institute of Marketing
Read more: Mackman Strengthens Partnership with the Chartered Institute of MarketingAt The Mackman Group, we have a long-standing relationship with The Chartered Institute of Marketing, which strengthened further in 2023 due to becoming the first CIM corporate partner and our recent participation in the CMO75 report.
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A Guide to Voice Search Optimisation
Read more: A Guide to Voice Search OptimisationVoice search has become the new way of exploring the internet without having to type anything into a search engine. It is important that businesses optimise their website for voice search to ensure that their content is ranking highly.
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