News and Views from Mackman

  • Should My Business Use Emojis?

    Should My Business Use Emojis?

    Emojis have become engrained into our modern landscape and have become one of the most universally recognised ways of communicating. The visual nature and common associations of emotions enhances the tone of your content in a direct manner. However, their usefulness for businesses will vary upon the industry. Read here for more.

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  • How to use Hashtags

    How to use Hashtags

    Hashtags are a key component of any company’s social media strategy. No matter which social platforms you use, understanding how to use hashtags can add a significant boost to your brand’s online engagement. Find out more about how to make the best use of hashtags, and their importance in a social media strategy, here.

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  • Top 5 Tips When Creating Your Brand Logo

    Top 5 Tips When Creating Your Brand Logo

    The logo is a crucial element in your overall brand image and identity. In the world we live in today a logo can serve many different purposes, both printed and on screen. A professionally designed logo has the ability to serve its business for years to come, turning prospective customers into long-standing clients. Read here…

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  • How Will iOS 15 Affect Email Marketing?

    How Will iOS 15 Affect Email Marketing?

    Data and consumer privacy has become a topic facing a heightened prevalence over the last few years. Marketers are now facing a new wave of challenges regarding email marketing. Expected to be released in September, the Apple iOS 15 update is already creating a stir due to the implementation of stronger privacy features. Read on…

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  • When Corporate Culture Goes Wrong: BrewDog

    When Corporate Culture Goes Wrong: BrewDog

    Having a positive corporate culture is crucial for the welfare of both a brand and its employees. Corporate culture refers to how the attitudes, beliefs and values of a company are evident and shared in the organisation. Scottish brewer, BrewDog has made headlines for allegedly creating a toxic workplace culture. Read here for more.

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  • A Beginner’s Guide To Keyword Research

    A Beginner’s Guide To Keyword Research

    Keywords make up the focal point of your website or blog and provide search engines with context which can be used to assess the relevancy of your content. Keyword research is hugely important for informing a successful content strategy and effectively reaching your target audience – read on to find out how to maximise your…

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  • Why positive user experience is essential

    Why positive user experience is essential

    In a world of intense online competition where a website is often the first point of contact, positive user experience has never mattered more for businesses. Find out how user experience can impact your website’s success, and how to ensure that you are taking your customers into account at all times. Read the full article…

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  • Why do you need a ‘Marketing Mix’?

    Why do you need a ‘Marketing Mix’?

    Marketing is about where you want to get to, but it’s also about analysing what you have now. A ‘marketing mix’ is made up of 7 Ps which outline the framework for delivering a targeted marketing strategy. In this article, we will be looking at why you should be implementing the 7 Ps and some…

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  • A Guide to Video Marketing

    A Guide to Video Marketing

    COVID-19 has, in many ways, been an accelerator of web trends and digital marketing. This is especially true in the world of video – the length of the content being consumed has gone up, with longer forms increasing in popularity. We take a look at how to market your video content to promote increased traffic…

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  • How to Brief A Creative Agency

    How to Brief A Creative Agency

    Nobody wants to feel like they are communicating back and forth with no end goal in sight. This is why it is important to deliver a brief that is tailored for your designer. An effective brief is one that has a clear idea and gives an obvious direction to the design process. Not only is…

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