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Key Takeaways: CIM Digital Marketing Conference
Read more: Key Takeaways: CIM Digital Marketing ConferenceThe CIM Digital Marketing Conference took place online again this year, allowing a greater and more flexible audience than ever before. Over the course of the two days, four speakers presented insight into different areas of digital marketing and what to expect in 2022 and beyond, particularly in a ‘post-COVID’ society.
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The rise of remarketing
Read more: The rise of remarketingRemarketing has become more of a marketing buzzword in recent years as businesses look to promote brand awareness and target the customers that are teetering on the edge of a purchase. Statistics from Mailchimp show that 97% of website users never return to a website, which is why remarketing can be a valuable tool for…
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CIM Digital Marketing Conference
Read more: CIM Digital Marketing ConferenceThe CIM Digital Marketing Conference is less than 24 hours away, with a whole host of fantastic speakers sharing their expertise. This year, the conference is online once again, offering free sessions that are available to all over two days of insightful talks. Find out more about the speakers and this year’s themes in our…
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Sustainable Marketing and the Green Claims Code
Read more: Sustainable Marketing and the Green Claims CodeThe sustainable marketing movement is increasingly gaining traction around the world. Sustainable marketing is the philosophy that marketing must drive environmentally conscious behaviour rather than consumerism. Find out more about sustainable marketing here, and the implications of the new Green Claims Code.
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Marketing Trends For 2022
Read more: Marketing Trends For 2022The last 18 months had a tremendous impact on shaping our habits as consumers. This year we saw digital become even more embedded in marketing, and there’s no reason for that to change. If anything, it will be galvanised going forwards. Here are some recommendations for how to integrate marketing trends for 2022 into your…
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Why case studies are a powerful marketing tool in the B2B sector
Read more: Why case studies are a powerful marketing tool in the B2B sectorWhen thinking about content creation, the B2B case study is an excellent opportunity to showcase your business’s capabilities to prospects, and to establish your expertise within your industry. Find out how case studies can be a powerful marketing tool in the B2B sector, and how to write case studies that aid conversion and reassure potential…
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The Power of Long-Form Video
Read more: The Power of Long-Form VideoIn recent years, video has grown to become one of the most popular forms of marketing and advertisement. The use of long-form video in particular has been on the rise in recent years, as brands are recognising the value of longer, more engaging videos. So what is the power of long form video, and how…
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What is Ethical Marketing?
Read more: What is Ethical Marketing?Ethical Marketing refers to the process by which companies market their goods and services by focusing not only on how their products benefit customers, but also how they benefit society and socially responsible or environmental causes. Find out how ethical marketing can be implemented in your organisation here.
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How To Improve Content Readability
Read more: How To Improve Content ReadabilityWe hear the term ‘readability’ a lot as content writers, but what does ‘readability’ actually mean? This article covers how we define readability, how you can implement strategies into your writing to improve its readability, and how to compromise on both complexity and simplicity to produce readable content. Find out our top tips here.
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Why Use WordPress?
Read more: Why Use WordPress?WordPress is the perfect online platform for supporting your business’s growth, and by partnering with a WordPress specialist agency such as Mackman, you can be sure that your website is powered by a robust foundation that offers virtually unlimited possibilities for lead generation and capture. Find out more.
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