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Why Your Small Business Branding Needs To Be Unique
Read more: Why Your Small Business Branding Needs To Be UniqueStanding out from the crowd is more crucial than ever, and with competitors contending for the same customer base, establishing a unique brand identity can be the key differentiator that sets your business apart. Discover why your small business needs a unique brand identity and how it can help propel success.
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New Client: The Evacuation Company
Read more: New Client: The Evacuation CompanyWe are pleased to announce our recent success in winning the contract to collaborate closely with The Evacuation Company. Under this partnership, we will embark on a full-service branding and marketing programme, working closely with Emma and Chris Persey, the founders of The Evacuation Company, to elevate their brand and digital presence.
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Mackman Deliver Branding Services For Suffolk Startup Seeking Volunteers
Read more: Mackman Deliver Branding Services For Suffolk Startup Seeking VolunteersFollowing a recent branding programme delivered by Mackman, Sudbury based training provider Knowledge-Weave are actively seeking participants to trial their new 6-month programme.
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The Importance of Brand Stewardship in a Changing Marketing Landscape
Read more: The Importance of Brand Stewardship in a Changing Marketing LandscapeA business world marked by volatility and uncertainty is resulting in challenges maintaining a consistent brand voice. This article outlines some key points and simple tips for effective brand stewardship.
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What Is Rebranding? How To Successfully Rebrand Your Business
Read more: What Is Rebranding? How To Successfully Rebrand Your BusinessBeyond the visual facelift of a logo, a successful rebrand delves into the core of why change is necessary. Discover our key considerations to be purposeful rather than impulsive and review some case study examples.
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Brand Evolution for Sudbury Landmark
Read more: Brand Evolution for Sudbury LandmarkFormerly a redundant church named St Peter’s, the Sudbury Arts Centre’s new identity evolved over several months during insight, strategy, research and brand development sessions that saw our in-house teams meet regularly with the client.
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Paul Mackman shares his thoughts on Twitter’s Rebrand
Read more: Paul Mackman shares his thoughts on Twitter’s RebrandIn this week’s Radio News Hub broadcast, ‘Business Matters with Dave Rhodes’, Paul Mackman shares his thoughts on the major rebranding of the social media platform Twitter, which happened on Monday, 24th July. The conversation also delves further into Elon Musk’s motivations behind the change to that iconic Twitter logo, in what some have described as the end of an era.
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Selecting A Font For Your Brand
Read more: Selecting A Font For Your BrandFrom the beginning of a branding project to the development and growth of a brand’s voice, font choice and typography plays an important role in the overall image and tone of your business. Selecting the perfect font and maintaining a strong typographic combination is essential. Fonts can be daunting if you don’t know where to…
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Brands that became everyday words
Read more: Brands that became everyday wordsAround the globe, brands are part of everyday life. However, some brands have become so synonymous with their particular product or service that we now use their names without thinking. Have you ever done a spot of hoovering? Googled some information? Or listened to a song that has been autotuned? All of these words and…
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Finding The Right Partnership For Your Brand
Read more: Finding The Right Partnership For Your BrandWhether you’re looking for, or being asked, to partner with another brand, there are some key questions you need to answer when finding the right partnership. Before you agree to work with them, you need to establish several fundamental points which provide invaluable insight into whether the partnership would be relevant and worthwhile for your…
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