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Why Registering a Trademark Could Be One of the Smartest Moves Your Business Makes
Read more: Why Registering a Trademark Could Be One of the Smartest Moves Your Business MakesYour brand is one of your most valuable business assets, but is it fully protected? This article explains why registering a trademark is a smart step for brand protection, credibility, and long-term growth, and why it should be considered as part of any serious brand strategy.
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A Guide To Modernising Heritage Brands
Read more: A Guide To Modernising Heritage BrandsWhat makes a heritage brand stand the test of time—and when is it time to evolve? This guide explores how legacy brands can modernise while staying true to their roots, with real-world examples and expert insight.
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Why Purpose-Driven Brands Matter More Than Ever
Read more: Why Purpose-Driven Brands Matter More Than EverConsumers are demanding authenticity and purpose from brands more than ever. Explore how companies like Patagonia and The Body Shop inspire trust by taking real action. Discover practical tips to build a purpose-driven brand and connect meaningfully with your audience.
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Jaguar’s Bold Rebranding: A Necessary Evolution or Misstep?
Read more: Jaguar’s Bold Rebranding: A Necessary Evolution or Misstep?Mackman’s Creative Director, Bruce Burgoyne, discusses his views on the recent Jaguar rebrand.
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Why Your Small Business Branding Needs To Be Unique
Read more: Why Your Small Business Branding Needs To Be UniqueStanding out from the crowd is more crucial than ever, and with competitors contending for the same customer base, establishing a unique brand identity can be the key differentiator that sets your business apart. Discover why your small business needs a unique brand identity and how it can help propel success.
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New Client: The Evacuation Company
Read more: New Client: The Evacuation CompanyWe are pleased to announce our recent success in winning the contract to collaborate closely with The Evacuation Company. Under this partnership, we will embark on a full-service branding and marketing programme, working closely with Emma and Chris Persey, the founders of The Evacuation Company, to elevate their brand and digital presence.
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Mackman Deliver Branding Services For Suffolk Startup Seeking Volunteers
Read more: Mackman Deliver Branding Services For Suffolk Startup Seeking VolunteersFollowing a recent branding programme delivered by Mackman, Sudbury based training provider Knowledge-Weave are actively seeking participants to trial their new 6-month programme.
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The Importance of Brand Stewardship in a Changing Marketing Landscape
Read more: The Importance of Brand Stewardship in a Changing Marketing LandscapeA business world marked by volatility and uncertainty is resulting in challenges maintaining a consistent brand voice. This article outlines some key points and simple tips for effective brand stewardship.
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What Is Rebranding? How To Successfully Rebrand Your Business
Read more: What Is Rebranding? How To Successfully Rebrand Your BusinessBeyond the visual facelift of a logo, a successful rebrand delves into the core of why change is necessary. Discover our key considerations to be purposeful rather than impulsive and review some case study examples.
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Brand Evolution for Sudbury Landmark
Read more: Brand Evolution for Sudbury LandmarkFormerly a redundant church named St Peter’s, the Sudbury Arts Centre’s new identity evolved over several months during insight, strategy, research and brand development sessions that saw our in-house teams meet regularly with the client.
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