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Why is brand development important for your business?
Read more: Why is brand development important for your business?It’s possible to brand virtually anything, from people to companies, products to services. Brand development is a process with several steps, with the main aim being the building of brand equity for your customers or clients. It involves far more than simply designing a new logo and using it in all your marketing collateral to…
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East Anglian Firms That Have Successfully Rebranded
Read more: East Anglian Firms That Have Successfully RebrandedAs businesses expand, their goals and aims become clearer. When considering a successful rebrand, any design team needs to take three essential questions into account. Firstly, why does the business need to make a change? Secondly, which elements need to remain constant in order to preserve brand equity? And finally, should the change represent an…
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The Most Distinctive International Women’s Day Campaigns
Read more: The Most Distinctive International Women’s Day CampaignsThe distinctive way brands have chosen to mark International Women’s Day in many ways demonstrates how far we have come. However on the centenary of women’s suffrage, it can highlight just how far we have left to travel. Here’s our selection of the four most distinctive International Women’s Day campaigns. Penguin Waterstones pop-up shop Penguin…
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Five Things Every Brand Strategy MUST DO
Read more: Five Things Every Brand Strategy MUST DOA powerful, succinct brand strategy should underpin all of your activity. Read on for the definition of a Brand Strategy, and for the 5 things your brand strategy can’t survive without… Brand Strategy Definition: At Mackman our definition of Brand Strategy is: “A document that plans the development of a brand in order to meet its agreed objectives.…
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University of Essex – 50th Anniversary
Read more: University of Essex – 50th AnniversaryEarlier this year, Mackman undertook the recruitment exhibition design for the University of Essex. Following its success, we were recently commissioned to produce a new exhibition piece in aid of their 50th anniversary. The brief was to produce high impact typography, which could be placed inside or outside depending on the the nature of the…
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The Original Pantone Book
Read more: The Original Pantone BookThis month in the design studio we have come across the original pantone book, almost three hundred years before The Pantone Colour Guide was created. A Dutch artist named A. Boogert documented all 800 colours through watercolour paints in a book titled ‘Traité des couleurs servant a la peinture a l’eau’, which translates in English to…
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Happy Brands
Read more: Happy BrandsWe spotted this and thought that you would like it. Recent research by advertising agency Isobel in association with Cog Research reveals the United kingdom’s happiest brands. Cadbury is ranked the ‘happiest’ brand in the study, ‘Happy Brands’, which asked people to assess brands on a number of ‘happy’ criteria. The study, which ranks Andrex…
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Design Trends – Chapter Two
Read more: Design Trends – Chapter TwoCards As we’ve talked about previously, behaviour is a big part of any website design. Cards offer the user a quick pin board aesthetic allowing the user to glimpse at a snapshot of the content in the page. Whether the visitor is time precious or just wants to browse, cards offer a playful yet immediate browser experience. Say Cheese We’ve noticed a huge…
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Design Trends – Chapter One
Read more: Design Trends – Chapter One1: It’s not just about pretty design Websites should be smart first, then wrapped in a designer coat. Over half of any design is design intelligence and usability, not just aesthetics. Once this is established the aesthetic design can be applied. Poorly considered sites result in a unfulfilling experience for the visitor and a disappointing conversion…
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Branding Agency? Who needs one?
Read more: Branding Agency? Who needs one?When you discuss branding with a branding agency like ours then the conversation will quickly move on from one of logos and trade marks. Branding and logo are not the same thing although the two are commonly confused. A branding agency will consider a number of branding elements of which the logo is just one:…
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