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Finding The Right Partnership For Your Brand
Read more: Finding The Right Partnership For Your BrandWhether you’re looking for, or being asked, to partner with another brand, there are some key questions you need to answer when finding the right partnership. Before you agree to work with them, you need to establish several fundamental points which provide invaluable insight into whether the partnership would be relevant and worthwhile for your…
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Marketing and Branding – What is the Difference?
Read more: Marketing and Branding – What is the Difference?The relationship between marketing and branding is not as complex as some may think. In fact, the two work hand in hand, and one without the other can leave you without a clear strategy. Understanding how marketing and branding differ can better position you to: Firstly, what is marketing? The Chartered Institute of Marketing (CIM)…
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The Challenge of Branding a Startup…
Read more: The Challenge of Branding a Startup…You may think that branding a new startup business or creating an identity for a new product would be easy compared to the process for an existing business. The thought of having a clean slate is so inviting to a designer. However, having an innovative idea is not enough to become an established business. The…
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Three examples of effective brand purpose in advertising
Read more: Three examples of effective brand purpose in advertisingBrand purpose may seem like an advertising fad, the territory of big businesses with deep pockets. However, consumers are increasingly looking to companies to solve societal issues. Brand purpose can help you to create an agile brand that will stand the test of time. Designer Wally Olins once said, “The intangible value of the brand…
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Famous UK Brands That No Longer Exist
Read more: Famous UK Brands That No Longer ExistHere are eight UK brands that were once part of the establishment, but are now brands that disappeared. Some were due to external factors such as consumer demand, while others succumbed to internal issues. How many of them do you remember? 1. C&A C&A was founded as a trading company in 1841 by brothers Clemens…
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Is a Logo Still Important? The Importance of Brand Identity
Read more: Is a Logo Still Important? The Importance of Brand IdentityThink of a brand, any brand. who did you choose? Whichever brand it was, we can guarantee that their logo popped into your head. So a logo is the most important part of a brand? Well, not quite… As designer Milton Glaser puts it, “Logo is the gateway to the brand.” The logo is how…
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Four successful Norfolk heritage brands
Read more: Four successful Norfolk heritage brandsThe second part of our heritage brands series focuses on Norfolk businesses that have tapped into their successful history to establish customer loyalty and to generate sales. These firms have often remained in the same family. They have had to adapt over time, while retaining the key values that have sustained them over many generations.…
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What Does Brand Culture Mean For Your Business?
Read more: What Does Brand Culture Mean For Your Business?Well-crafted, meaningful brand values are all very well, but if they are simply words painted on a wall, how much are they really worth? To add meaning to your company, values need to be embedded in everything you do. Brand culture is the approach that will evolve your brand values from rhetoric to reality. Brand…
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Brand Taglines & Straplines: Why They Matter for Your Business
Read more: Brand Taglines & Straplines: Why They Matter for Your BusinessCreating effective brand taglines & straplines can make a big difference to the way that your brand is perceived. This article reveals some of the theory behind the use of brand taglines and straplines, and the process involved in creating the right line to help to propel your business forward.
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What is Brand Stretch and Brand Extension?
Read more: What is Brand Stretch and Brand Extension?The most successful brands never stand still. Innovation is today’s currency and all brands have to find ways to maintain the purity of their unique essence, whilst also expanding the basket of products that they have to sell. Two key ways that they can achieve this are through brand stretch and brand extension. This piece…
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