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CIM Marketing Club: Social Selling

In a world where consumers are using social media more and more as part of their daily routine, it is becoming increasingly important for businesses to understand their customers' online habits and behaviours. By employing a solid social selling strategy, leads can be generated through social media that are seven times more likely to close. […]

CIM B2B Masterclass | 'Showcasing Your Expertise: Delivering B2B Website Excellence'

Two valued members of the Mackman team will be presenting at the CIM B2B Masterclass on Thursday 7th November. The masterclass is part of the CIM’s busy calendar of events designed to drive long term organisational performance, such as their recent masterclasses on successful content marketing and charity marketing. Taking place at Colchester United Football […]

Content Marketing Masterclass | A Mackman Sponsored Event

Mackman is pleased to be sponsoring another CIM event; Content Marketing Masterclass. The event will host a range of speakers with expertise in content marketing. The focus of the workshop will be drawn to content marketing strategies and how to evaluate their success. What: CIM Content Marketing Masterclass Where: Wyboston Lakes, Great North Road, Wyboston, […]

The 13th Cambridge Digital Marketing Conference | A Mackman Sponsored Event

The CIM is holding its 13th Cambridge Digital Marketing Conference. Mackman is pleased to be sponsoring the annual event at which speakers will cover the latest information on all things digital. What: the CIM’s 13th Cambridge digital marketing conference Where: Imperial War Museum, Duxford, Cambridge, CB22 4QR When: Thursday 11th July 2019 Why: Stay informed […]

The CIM Summit 2018 - London, 20th September

Chartered Institute of Marketing (CIM)

The CIM Summit 2018 is being hosted in London on the 20th of September, 2018. And this year's summit will feature speakers from industry leading organisations, who aim to inspire attendees to unlock the power of marketing... The CIM Summit 2018 The CIM Summit 2018 is coming to London, and is aimed at inspiring organisations […]

The Suffolk Volunteering Conference 2018

The Suffolk Volunteering Conference is being hosted at BT's Adastral Park, on the 17th of May 2018. The conference aims to bring together Suffolk’s businesses and voluntary organisations, in order to learn from one another. The Suffolk Volunteering Conference 2018 There will be a combination of presentations and practical workshops to demonstrate the value […]

The CIM B2B Marketing Conference 2018 - Sponsored by Mackman

Chartered Institute of Marketing (CIM)

The CIM B2B Marketing Conference 2018 will be held in Norwich Cathedral Hostry, in the heart of Norwich City, on the 27th of April 2018. It will feature speakers from industry leaders and specialist workshops, tailored to help Business to Business Marketers promote their brands effectively. The B2B Marketing Conference 2018 The CIM East of […]

The CIM Autumn Marketing Conference - Colchester

Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) Autumn Marketing Conference 2017, is to be held in Colchester, in Essex. The Autumn Marketing Conference This year's CIM Autumn Marketing Conference is all about data, and how it is key to delivering the right message, to the right person, at the right time. The speakers will be looking […]

What our clients say

We knew straight away that we wanted Mackman to be the brand agency to work with us on our project. We were given a real sense of confidence that they would do a great job and we were not proved wrong. We look forward to ‘growing together’ over years to come.

Jane Cotton, Board Director - ILECS (International Lift Consultants)

The latest News and Views

What's the Value of Gauging Customer Experience?

Research & Insight

86% of buyers are willing to pay more for a great customer experience. Even more than businesses need customers, they need happy customers. Generally, a good customer experience, or 'CX', leads to high customer satisfaction, and satisfaction can be directly equated to loyalty. Deliver great customer experience and you can expect your customers to stay […]

Three examples of effective brand purpose in advertising

Branding & Brand Development

Brand purpose may seem like an advertising fad, the territory of big businesses with deep pockets. However, consumers are increasingly looking to companies to solve societal issues. Brand purpose can help you to create an agile brand that will stand the test of time. Designer Wally Olins once said, "The intangible value of the brand […]

The Importance of a Brand Identity Toolkit

Marketing Matters

Think about a ‘brand’. The first thing that sprung to mind was probably a logo, maybe Apple’s or Volkswagen’s. But your brand is so much more than just your logo. Your brand is your identity, comprised of various design elements and communication components. To remain true to your brand, it’s important to establish a brand […]