Crafting content To Engage your audience
Copywriting
Services
Writing content that is targeted to your specific audience and optimised for search engines can be a struggle, particularly for smaller businesses or individuals who are not used to writing large quantities of text.
From well researched blog articles demonstrating your business’s industry expertise, to specific copy requirements for advertisements, our team of content experts offer versatile solutions for both digital and print mediums.
Our experience in copywriting for digital platforms means that we understand the balance between writing for people and for search engines – as a full service marketing agency, our team has a grounding in Search Engine Optimisation (SEO) that guides the content that we write.
Meanwhile, our content and design teams work closely to ensure that copy written for print is created with the placement and format in mind at all times. Headings, through to calls to action and footer content are meticulously examined from the perspective of the reader and buyer personas to ensure they are clear, engaging, and targeted.
WHAT WE CAN DELIVER
Our Approach To Copywriting
Audience-First, Purpose-Led Content
We craft clear, targeted copy that speaks directly to your audience – whether that’s for your website, blog, or printed materials. Every word is considered with your customer in mind, ensuring it’s not only engaging but supports your wider marketing goals.
Integrated SEO Expertise
As a full-service marketing agency, our copywriting is grounded in solid SEO principles. We strike the right balance between human-friendly storytelling and search engine optimisation, helping your content perform while staying authentic to your brand voice.
Cohesive, Design-Aware Copy
Our copywriting and design teams work collaboratively to create cohesive content experiences. Whether it’s a brochure, flyer, or digital ad, we shape every element – from headings to calls to action – to fit seamlessly within the design and format, always with the end reader in mind.
How We Work
At the heart of our copywriting is a deep understanding of your audience and objectives
We begin by getting to know your brand, your audience, and what you want to achieve. Whether you need blog content that showcases your expertise, targeted ad copy, or clear messaging for printed materials, we tailor our writing to suit your objectives.
For digital platforms, our content is crafted with both users and search engines in mind. With a solid grounding in SEO, we ensure your content performs as well as it reads. When it comes to print, our content and design teams work closely to create copy that fits the format and enhances the visual impact.
Our flexible, collaborative approach means we can support one-off projects or ongoing content needs – always with a focus on clarity, engagement, and results.
Contact Us Today
For an initial informal discussion with a senior member of our team to discuss our marketing services, either complete the contact form or call us on 01787 388 038. We would be interested to discuss your requirements in more depth and how best to move forward.
Why Mackman
Mackman is a full service brand development, branding and marketing agency based in the vibrant market town of Sudbury on the Essex Suffolk border. We work with ambitious organisations of all sizes, across many sectors, with our driven team of marketing specialists who are dedicated to developing growing brands. Clients tell us that they value our ability as a partner to use marketing to solve business challenges.
Our unifying strap-line is ‘together we grow’ which speaks about the relationships that we have with our clients, suppliers and colleagues. We focus our marketing across six core marketing pillars; marketing insight, brand development, marketing consultancy, communications & content marketing, website development, training and knowledge sharing.
SUCCESS STORIES
Marketing Case Studies
Take a look at some of our marketing case studies here:
-
AI Video Production & Learning Management System Development For National Training Provider
-
Product Video Production For Innovative Accessibility Brand & National Charity
