Audience-led strategy for growth
Marketing
Insight
Our marketing insight provides a clear and deep understanding of the true nature of your brand make-up to enhance and support your marketing activities.
Insight underpins all marketing we do at Mackman, and it’s the starting point that forms the backbone of any project. Being a full service marketing agency means we have a multi-dimensional view of brands and the environments in which they operate.
Our insight tends to be workshop-based, whereas larger pieces of research such as customer satisfaction and employee engagement are delivered by our sister company, Mackman Research.
Our insight services can also be conducted in isolation to help your business refine and grow, bringing organisations closer to their customers with in-depth understanding of customer behaviours and needs.
WHAT WE CAN DELIVER
Our 8 Step Marketing Insight Approach
Step 1:
Objective setting
We begin by working closely with you to define clear, measurable objectives that align with your overarching business goals. This ensures that every aspect of the marketing insight process is focused and purposeful, laying the foundation for strategic decision-making.
STEP 2:
Segmentation and definition of target audiences
We explore your existing audience and uncover new opportunities by identifying and segmenting your key customer groups. This allows us to build a deeper understanding of who your ideal customers are, what they need, and how best to reach them.
Step 3:
Customer journey mapping
Understanding how your customers interact with your brand is essential. Through journey mapping, we pinpoint each touchpoint—highlighting strengths, challenges, and opportunities to improve the customer experience and drive engagement.
Step 4:
Brand messaging
We help you define or refine your core brand messages to ensure they resonate with your target audiences. This includes developing key messages and tone of voice that are consistent, authentic, and aligned with your brand values.
Step 5:
Channel identification
We identify the most effective channels to reach your audiences—whether that’s digital, print, in-person, or a mix. Our goal is to ensure your messaging is delivered through the right platforms at the right time.
Step 6:
Prioritising market segments and key marketing personas
With audience insights in hand, we help you focus on the most valuable market segments and develop clear personas. These personas bring your target audiences to life, guiding marketing activity that is both relevant and impactful.
STEP 7:
Planning
We collaborate with you to create a practical and achievable marketing action plan. This includes defining tactics, timelines, responsibilities, and resources—giving you a clear path forward.
Step 8:
Measurement and review
To ensure lasting impact, we put in place simple, effective ways to monitor progress and measure success. We also build in regular review points to keep your marketing agile and aligned with evolving business needs.
Additional INSIGHT support
Marketing Insight Services
Take a look at other ways in which we can help enhance your marketing insight:
Customer
Insight
We help you understand what really matters to your customers. Through qualitative and quantitative research, we uncover motivations, behaviours, and needs—enabling you to build stronger connections and deliver more meaningful experiences.
Competitor
Insight
Gain clarity on where you stand in the market. We explore your competitors’ positioning, messaging, and activity to identify opportunities, set benchmarks, and ensure your brand stands out for all the right reasons.
Organisational
Insight
Strong marketing starts from within. We work with you to uncover internal perceptions, align teams, and identify strengths and gaps—supporting confident decision-making and a unified brand voice.
How We Work
Our insight team explore new opportunities to develop products & services to better fulfil customer needs
At Mackman, we believe strong marketing starts with insight. Our research team digs deep to uncover what your customers really need—so you can develop better products, services, and strategies.
We keep things simple and transparent. No jargon, no mystery—just clear advice you can act on. We’ll always explain what we’re doing, why it matters, and how it will move your business forward.
Our approach is proven, practical, and collaborative. Through hands-on workshops and conversations with your key people, we make sure every decision is grounded in real understanding.
We look at your brand from every angle: how you want to be seen, how you’re actually seen, and how you stack up in the market. This helps us uncover meaningful opportunities to grow and differentiate your brand.
Then, working alongside our in-house creatives, we turn insight into action—whether that’s a new website, refreshed visuals, or targeted messaging that hits home.
As a full-service agency, we understand the many moving parts of brand and marketing. And it’s that joined-up thinking that sets us apart.
Contact Us Today
For an initial informal discussion with a senior member of our team to discuss our marketing services, either complete the contact form or call us on 01787 388 038. We would be interested to discuss your requirements in more depth and how best to move forward.
Why Mackman
Mackman is a full service brand development, branding and marketing agency based in the vibrant market town of Sudbury on the Essex Suffolk border. We work with ambitious organisations of all sizes, across many sectors, with our driven team of marketing specialists who are dedicated to developing growing brands. Clients tell us that they value our ability as a partner to use marketing to solve business challenges.
Our unifying strap-line is ‘together we grow’ which speaks about the relationships that we have with our clients, suppliers and colleagues. We focus our marketing across six core marketing pillars; marketing insight, brand development, marketing consultancy, communications & content marketing, website development, training and knowledge sharing.
SUCCESS STORIES
Marketing Case Studies
Take a look at some of our marketing case studies here:
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AI Video Production & Learning Management System Development For National Training Provider
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Product Video Production For Innovative Accessibility Brand & National Charity
