Turning strategy into action
Marketing
Planning
With a Marketing Strategy in place, the next step is to bring it to life through meticulous planning.
Our marketing planning service bridges the gap between strategic objectives and operational execution. We develop comprehensive marketing plans that detail the tactics, channels, and actions required to meet your goals.
This service includes timeline creation, budget allocation, and resource planning to ensure that your marketing initiatives are practical, measurable, and achievable. By laying out a clear roadmap, we help you navigate the complexities of marketing execution, keeping your business on track towards its strategic goals.
WHAT WE CAN DELIVER
Our Approach To Marketing Planning
Tactical Planning
We define the specific marketing activities and initiatives needed to support your strategic goals. This ensures that every action is purposeful and aligned with your brand’s direction.
Identify
Channels
Choosing the right mix of channels is essential. We identify the platforms and communication routes that will deliver the greatest impact for your audience and sector.
Timeline Development
By mapping out key milestones and deadlines, we create a structured timeline that keeps your marketing activities on track and on time.
Budget Allocation
We help you make informed decisions about where to invest, balancing effectiveness with efficiency to maximise return on investment.
Resource Planning
Whether it’s internal capacity or the need for external support, we assess and allocate the necessary resources to deliver your plan successfully.
How We Work
With a comprehensive roadmap in place, our Marketing Planning service ensures your initiatives are not only achievable, but measurable and sustainable
With a robust marketing strategy in place, the next step is to bring it to life through carefully considered planning. At Mackman, our marketing planning service provides the vital link between high-level strategic direction and effective day-to-day execution.
We understand that even the strongest strategies can fall short without a practical roadmap to guide their delivery. That’s why we work in close partnership with our clients to turn ambition into action. Our approach is collaborative, structured, and always grounded in your organisation’s goals, ensuring that the resulting plan is both purposeful and achievable.
We develop clear, actionable marketing plans that set out the steps required to meet your objectives—whether you’re launching a new product, growing market share, or building brand awareness.
With a comprehensive roadmap in place, our marketing planning service ensures your initiatives are not only achievable but measurable and sustainable. It’s all about making your strategy work in the real world – with clarity, focus, and impact.
Contact Us Today
For an initial informal discussion with a senior member of our team to discuss our marketing services, either complete the contact form or call us on 01787 388 038. We would be interested to discuss your requirements in more depth and how best to move forward.
Why Mackman
Mackman is a full service brand development, branding and marketing agency based in the vibrant market town of Sudbury on the Essex Suffolk border. We work with ambitious organisations of all sizes, across many sectors, with our driven team of marketing specialists who are dedicated to developing growing brands. Clients tell us that they value our ability as a partner to use marketing to solve business challenges.
Our unifying strap-line is ‘together we grow’ which speaks about the relationships that we have with our clients, suppliers and colleagues. We focus our marketing across six core marketing pillars; marketing insight, brand development, marketing consultancy, communications & content marketing, website development, training and knowledge sharing.
SUCCESS STORIES
Marketing Case Studies
Take a look at some of our marketing case studies here:
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AI Video Production & Learning Management System Development For National Training Provider
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Product Video Production For Innovative Accessibility Brand & National Charity
