The new branding encapsulates Onboard:Earth’s forward-thinking ethos through a modern and vibrant logo paired with a clean visual style. These elements came together to create a cohesive and visually striking identity.

The project was guided by Onboard:Earth’s unwavering dedication to sustainability and the live events industry. Our team collaborated closely with their leadership to develop a visual and strategic identity that not only conveyed their mission but also ensured practicality for diverse applications. This comprehensive approach ensured that the rebrand reflected their values while meeting the dynamic needs of their audience.

The new branding encapsulates Onboard:Earth’s forward-thinking ethos through a modern and vibrant logo paired with a clean visual style. The design integrated organic shapes and bold typography to symbolise the essential connection between the live events industry and environmental restoration. These elements came together to create a cohesive and visually striking identity.

In addition to the brand identity, we designed a range of marketing collateral, including tote bags, letterheads, and other branded items. These practical yet visually engaging materials served dual purposes: functional tools for everyday use and powerful mediums to communicate Onboard:Earth’s sustainability message.

To mark the rebrand and engage their audience, we developed a dynamic announcement animation. This animation effectively highlighted the transformation from ecolibrium to Onboard:Earth, celebrating the organisation’s growth and renewed commitment to its mission. It played a pivotal role in generating excitement and clarity about the rebrand among stakeholders.

Finally, we created a suite of flexible brand elements, such as organic shapes and patterns, designed to support consistency across digital and physical platforms. These assets empowered Onboard:Earth to maintain a strong and adaptable identity, ensuring they could meet diverse branding needs while staying true to their core values.

Project Outcomes

The rebrand successfully positioned Onboard:Earth as a leader in sustainable travel solutions for the live events industry. The new identity resonates with stakeholders, better representing the organisation’s mission and vision while enabling them to communicate more effectively.

With a cohesive and versatile brand system, Onboard:Earth is now well-equipped to inspire the live events industry to adopt sustainable practices and invest in environmental restoration.