Brand Merger For Residential Property Management Institution

The employee and key stakeholder insight reported historic sentiment towards each brand. Despite the significance of IRPM and ARMA within their respective sector segments, an appetite for a new organisation existed that would pool resources and knowledge.

Research and insight with external stakeholders reported a need for a single cohesive brand that would display authority, professionalism and trust to all audiences.

The primary objective was creating a visual brand that would assure existing members that historical brand equity would merge to form an even stronger and more substantial brand that would have a significant impact, enabling industry standards and community wellbeing to improve.

However, the challenge with a brand merger is to ensure that historic brands feel included in the new branding. Each brand has its strengths and is respected for slightly different reasons. The challenge was to respectfully merge the brands whilst producing a new identity that signifies TPI’s mission, vision and values.