tion
Full Service Brand Development For National Laboratory Equipment Provider
About The Brand
TION design, create and maintain solutions to keep people working with hazardous materials safe, operating from their premises in Norfolk.
They supply schools, universities, and laboratory facilities, ranging from scale-ups to established scientific and medical organisations, with bespoke fume cupboards, biosafety cabinets and cutting-edge air filtration and sterilisation solutions.
Project Overview
TION wanted to grow and evolve their process for lead generation, change their operations model, and showcase thought leadership to establish their expertise.
A key component of this was transforming their name from ‘ISG Fume’ to TION, a new and future-facing brand which we facilitated for them in a thorough insight-driven process.
The result is a rebrand that is instantly recognisable, boldly different, and forward thinking.
We developed a bold, differentiated brand, rooted in audience insights and competitor research, to create excitement and tailor marketing efforts.
The project began with a foundation of insight so we could understand the brand inside out, focusing on their values and varied audience needs. During this phase, we also conducted a comms audit and competitor research to gain a deeper understanding of how TION presented themselves and how it compared to their competition.
In order to differentiate TION and shape the strategy going forwards, it was decided that being boldly different would make them stand out and create a buzz around the new brand.
The name ‘TION’ was leveraged to evoke activity, authority, and adaptability, aligning with their values of education, collaboration, and innovation.
Project Outcomes
TION were provided with a full service brand redesign. Not just a logo, moving to a futuristic, ahead of the ball name and a fresh design. We backed this with competitor research and planning using customer journey mapping to see what TIONs customers are really looking for.
This led to a client-focused brand that is innovative and creative, and draws attention.
TION also have a new website that is easy to navigate and has a friendly yet professional feel to it.
Contact Us Today
For an initial informal discussion with a senior member of our team to discuss our branding services, either complete the contact form or call us on 01787 388 038. We would be interested to discuss your requirements in more depth and how best to move forward.
Our Work
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