William Blyth
Heritage Branding and Marketing Programme for Established Roof Tile Manufacturer
About The Brand
William Blyth is one of the UK’s longest-established roof tile manufacturers and a proudly independent business, operating for over two centuries.
Based in Barton-upon-Humber, the company is the last handmade tile producer in Britain still creating roof tiles using traditional methods passed down through generations.
Project Overview
William Blyth approached Mackman to modernise its brand identity while staying true to its heritage. To achieve this, we delivered a full-service foundation programme that began with the articulation of the company’s mission, vision, and values, supported by a comprehensive brand audit and competitor analysis.
We then refined the brand identity and created practical tools such as templates and packaging designs, before developing brand guidelines and a tone of voice that would provide consistency across all communications.
Alongside this work, we designed and developed a new website that combined technical performance with strong visual storytelling, underpinned by extensive keyword research and SEO implementation.
To strengthen their digital presence further, we supported William Blyth with copywriting, future content planning, and social media support, ensuring that their story of heritage and craftsmanship could be communicated effectively to their core audiences.
Project Outcomes
The programme of works has provided William Blyth with a clear and unified identity that balances its proud heritage with a modern outlook.
By defining its mission, vision, and values, the company now has a framework that guides communication and decision-making.
The refreshed identity and guidelines bring consistency, while the redesigned website improves visibility, navigation, and search performance.
With a stronger online presence, supported by strategic content and social media activity, William Blyth is now well positioned to share its story, attract new customers, and continue its legacy for future generations.
Contact Us Today
For an initial informal discussion with a senior member of our team to discuss our branding services, either complete the contact form or call us on 01787 388 038. We would be interested to discuss your requirements in more depth and how best to move forward.
Our Work
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