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Tips For Creating a Brand Name
Read more: Tips For Creating a Brand NameCreating a brand name can be a complex process to produce ideas that are fit for purpose and resonate with stakeholders within and outside of the business, whether that is as part of a brand refresh or building a whole new business. Here are our top tips for creating a future-facing brand name that fits…
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How to use Hashtags
Read more: How to use HashtagsHashtags are a key component of any company’s social media strategy. No matter which social platforms you use, understanding how to use hashtags can add a significant boost to your brand’s online engagement. Find out more about how to make the best use of hashtags, and their importance in a social media strategy, here.
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Top 5 Tips When Creating Your Brand Logo
Read more: Top 5 Tips When Creating Your Brand LogoThe logo is a crucial element in your overall brand image and identity. In the world we live in today a logo can serve many different purposes, both printed and on screen. A professionally designed logo has the ability to serve its business for years to come, turning prospective customers into long-standing clients. Read here…
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Brands that became everyday words
Read more: Brands that became everyday wordsAround the globe, brands are part of everyday life. However, some brands have become so synonymous with their particular product or service that we now use their names without thinking. Have you ever done a spot of hoovering? Googled some information? Or listened to a song that has been autotuned? All of these words and…
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New branding and website for Community Land Trust
Read more: New branding and website for Community Land TrustLeiston Community Land Trust, or Leiston CLT, is a not for profit organisation started by a small group of Leiston residents. They identified a real need to regenerate the town centre whilst at the same time building on the rich heritage of a unique, former industrial engineering Suffolk town. The CLT approached Mackman to craft…
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Famous UK Brands That No Longer Exist
Read more: Famous UK Brands That No Longer ExistHere are eight UK brands that were once part of the establishment, but are now brands that disappeared. Some were due to external factors such as consumer demand, while others succumbed to internal issues. How many of them do you remember? 1. C&A C&A was founded as a trading company in 1841 by brothers Clemens…
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Four successful Suffolk heritage brands
Read more: Four successful Suffolk heritage brandsA heritage brand is a company that has been around for decades, or perhaps even centuries, and taps into its successful history to establish customer loyalty and to generate sales. The ever-present challenge for these brands is how to continue to satisfy and exceed the expectations of their customers in a fast-moving world, when they…
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5 free tools to help you write content
Read more: 5 free tools to help you write contentAt Mackman, we often ask clients to write their own content with guidance and prompts based on insight around target audiences and search engine optimisation. Whilst not all of our clients profess to be copy writers, they do know their business and industry inside out, and with our help and support they are able to…
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Brand Taglines & Straplines: Why They Matter for Your Business
Read more: Brand Taglines & Straplines: Why They Matter for Your BusinessCreating effective brand taglines & straplines can make a big difference to the way that your brand is perceived. This article reveals some of the theory behind the use of brand taglines and straplines, and the process involved in creating the right line to help to propel your business forward.
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East Anglian Firms That Have Successfully Rebranded
Read more: East Anglian Firms That Have Successfully RebrandedAs businesses expand, their goals and aims become clearer. When considering a successful rebrand, any design team needs to take three essential questions into account. Firstly, why does the business need to make a change? Secondly, which elements need to remain constant in order to preserve brand equity? And finally, should the change represent an…
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