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The value of marketing in the time of COVID-19
Read more: The value of marketing in the time of COVID-19On April 14th, the International Monetary Fund announced its latest forecasts for 2020 and 2021. It predicted a 6.5% contraction in the UK in 2020, while the Office for Budget Responsibility’s more severe estimate forecasted that GDP would fall by 12.8% this year. For businesses all over the country, the economic strain is compounded by…
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How to Stay Ahead as an SME
Read more: How to Stay Ahead as an SMEMarketers in small and medium sized businesses are under daily pressure to keep pace with change and stay ahead of the competition. Strategy isn’t just for big businesses and the big corporate brands – it’s vital for SMEs too. And there are plenty of things that the big players can learn from their smaller counterparts.…
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Marketers in East of England struggle to justify their value in rapidly changing sector
Read more: Marketers in East of England struggle to justify their value in rapidly changing sector• More than half of marketers in the East of England struggle to explain their roles. • Over a third of marketers in region feel colleagues don’t value marketing. • Despite this, marketing is regarded as a critical skill for senior business leaders to possess and is increasingly being used to shape sustainable markets. Confusion…
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CIM B2B Masterclass | ‘Showcasing Your Expertise: Delivering B2B Website Excellence’
Read more: CIM B2B Masterclass | ‘Showcasing Your Expertise: Delivering B2B Website Excellence’Two valued members of the Mackman team will be presenting at the CIM B2B Masterclass on Thursday 7th November. The masterclass is part of the CIM’s busy calendar of events designed to drive long term organisational performance, such as their recent masterclasses on successful content marketing and charity marketing. Taking place at Colchester United Football…
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The 13th Cambridge Digital Marketing Conference | A Mackman Sponsored Event
Read more: The 13th Cambridge Digital Marketing Conference | A Mackman Sponsored EventThe CIM is holding its 13th Cambridge Digital Marketing Conference. Mackman is pleased to be sponsoring the annual event at which speakers will cover the latest information on all things digital. What: the CIM’s 13th Cambridge digital marketing conference Where: Imperial War Museum, Duxford, Cambridge, CB22 4QR When: Thursday 11th July 2019 Why: Stay informed…
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Marketing on Trial | A Mackman Sponsored Event
Read more: Marketing on Trial | A Mackman Sponsored EventMackman is proud to be sponsoring the Chartered Institute of Marketing (CIM) with their event which will put marketing “on trial”. The event is part of the CIMs ‘bigger conversation’ about the value of marketing. What: the CIM’s ‘Marketing on Trial’ Where: Law School Courtroom at the University of Hertfordshire, Hatfield When: 10:00am on 11th…
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