-
Guide – How to Create Great Content in 10 Steps
Read more: Guide – How to Create Great Content in 10 StepsWe know content is important – it’s on everyone’s radars. However, creating quality content for the web can be tricky. Get started with our top 10 timeless tips in our content writing guide: 1. Be relevant Know the purpose of your content, why you are creating it and what you want to achieve. Ensure it…
-
5 free tools to help you write content
Read more: 5 free tools to help you write contentAt Mackman, we often ask clients to write their own content with guidance and prompts based on insight around target audiences and search engine optimisation. Whilst not all of our clients profess to be copy writers, they do know their business and industry inside out, and with our help and support they are able to…
-
Why Creating a Tone of Voice Can Benefit Your Content Strategy
Read more: Why Creating a Tone of Voice Can Benefit Your Content StrategyDeveloping a tone of voice for your brand and business may not be on the top of your to-do list, but it is extremely valuable when developing an overall content strategy and communications plan. Because as we all know, creating effective content is not just about what you say, but how you say it. From…
-
What is Voice Search and is Your Business Ready for it?
Read more: What is Voice Search and is Your Business Ready for it?Voice search is one of the most important technological advances of recent years; set to shape the future of digital and content marketing as we know it. But how exactly can businesses prepare for the impact this will have on their SEO strategy? First things first, what is voice search? Voice search is speech recognition…
-
How To Make Headlines With Your Business
Read more: How To Make Headlines With Your BusinessA story in a local or national newspaper or mention in a magazine article can put your business on the map, boost sales or promote an event without the cost of advertising. But when you’re busy with the day-to-day business of running your company how do you find the time to grab the attention of…
-
How to write a Press Release
Read more: How to write a Press ReleaseIn today’s overworked and understaffed newsrooms a well-written press release more often than not stands a good chance of being published. But don’t rely on this. Reporters and editors stick proudly to their editorial principles and will only use a press release if it is worthy of publication. To ensure your press release hits the…
-
Email and Social Media training sessions
Read more: Email and Social Media training sessionsAt Mackman, we deliver practical email marketing and social media training sessions. These are aimed at clients who are looking to get a better understanding of these channels. Understanding how to use them effectively and improve their return on investment for the organisation. One of our most recent clients to use this service is Hahnemuehle. The company was…
-
An Introduction to The Power of Video
Read more: An Introduction to The Power of VideoThe moving image has been an integral part of entertainment and advertising for well over a century now. However, in today’s social media-dominated society, opportunities for brands to form deeper and more frequent connections with their audiences have grown exponentially over the last decade. Through the seemingly absolute storytelling power of video content, brands have…
-
Facebook Insights – Improve your organic reach
Read more: Facebook Insights – Improve your organic reachIt is predicted that Facebook posts will need to be boosted to reach the majority of consumers. It’s true that it can be frustrating to see organic reach diminishing over time, but, to it’s credit, Facebook offers a built-in tool that, used correctly, can help to optimise organic reach further than before. We show you…
-
It pays to get smarter with email
Read more: It pays to get smarter with emailIn the past, offering a newsletter via email was often enough to build and grow a contact list and maintain a dialogue with subscribers. However, over time web users have become tired of their in-boxes groaning with such newsletters and have become more picky about who to hand their email address over to. This poses a…
Telephone 01787 388038
