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What is Content Strategy, and why is it important?
Read more: What is Content Strategy, and why is it important?Content is everything from words to visual media, audio to infographics, print to digital. Because it encompasses so much, it is a tool used throughout marketing, spanning across search, social media, and PR, amongst others. By putting in place a content strategy, an organisation can have an output of consistently great content. This content is…
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Guide – How to Create Great Content in 10 Steps
Read more: Guide – How to Create Great Content in 10 StepsWe know content is important – it’s on everyone’s radars. However, creating quality content for the web can be tricky. Get started with our top 10 timeless tips in our content writing guide: 1. Be relevant Know the purpose of your content, why you are creating it and what you want to achieve. Ensure it…
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How can I improve my email marketing?
Read more: How can I improve my email marketing?Email marketing is a cost-effective way to reach customers and generate leads, particularly for small to medium sized businesses. Although perceived as an old-school method by some, and condemned as a declining form of communication by others, email still delivers the best return on investment of any marketing channel, and this ROI is easy to…
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Which marketing activities to focus on during COVID-19
Read more: Which marketing activities to focus on during COVID-19The word ‘unprecedented’ has been used by many businesses to describe the current situation that the UK, and the rest of the world, are facing. For some, business has slowed due to government regulations surrounding restricted movement of people and goods, and decision makers have more time than ever before to focus on administration, research…
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How To Use Video Conferencing Effectively
Read more: How To Use Video Conferencing EffectivelyDue to the current Government advice surrounding COVID-19, many businesses have switched to working from home in an effort to minimise their social contact. However, in order to maintain productivity levels and open communication between colleagues, video conferencing software and online meetings are essential. At Mackman, we have updated our online working facilities to accommodate…
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What is Voice Search and is Your Business Ready for it?
Read more: What is Voice Search and is Your Business Ready for it?Voice search is one of the most important technological advances of recent years; set to shape the future of digital and content marketing as we know it. But how exactly can businesses prepare for the impact this will have on their SEO strategy? First things first, what is voice search? Voice search is speech recognition…
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How To Make Headlines With Your Business
Read more: How To Make Headlines With Your BusinessA story in a local or national newspaper or mention in a magazine article can put your business on the map, boost sales or promote an event without the cost of advertising. But when you’re busy with the day-to-day business of running your company how do you find the time to grab the attention of…
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Energy Company’s New Look Helps Secure Global Future
Read more: Energy Company’s New Look Helps Secure Global FutureElectrical Oil Services (EOS) refreshed its branding which helped secure its acquisition by global company, HCS Group. As a leading supplier of unused and reclaimed electrical insulating oils and on-site transformer treatment services, the EOS brand successfully branched out into Europe after joining HCS group. EOS decided to re-evaluate its branding and website, because their…
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How to write a Press Release
Read more: How to write a Press ReleaseIn today’s overworked and understaffed newsrooms a well-written press release more often than not stands a good chance of being published. But don’t rely on this. Reporters and editors stick proudly to their editorial principles and will only use a press release if it is worthy of publication. To ensure your press release hits the…
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What will you Make Happen?
Read more: What will you Make Happen?In collaboration with Essex Collaborative Outreach network, the Mackman team has recently worked on a campaign called Make Happen. The campaign aimed to help students across Essex take control of their future and Make Happen! The Make Happen campaign involved running workshops in schools throughout November and December 2016. These workshops aimed to empower young people…
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