Brand Insight

The quality of our brand development work is built upon the capacity of our research team to understand your brand and the competitive environment in which it operates. In this way we ensure that our solutions are linked to your business goals and strategies.

Our first priority is to understand your organisation; its mission, vision, values, target markets, culture, competitive advantage, strengths and weaknesses, marketing strategies, and challenges for the future. 

This provides an insight into the intended personality of your brand which we compare with the perceived personality by undertaking customer research. Over this we layer a view of the market-place and the competition.

The Mackman research team are highly qualified and experienced research specialists. From global brands to local start-ups, we are able to meet the needs of small, medium and large organisations. 

Brand research should be part of an ongoing process of pulse taking and customer engagement. Perception and satisfaction surveys, brand and awareness tracking, competitor research and employee surveys are all examples of the insight work that we regularly undertake related to branding.