Transform Data into Powerful Brand Decisions
Brand Insight
The quality of our brand development work is built upon the capacity of our research team to understand your brand and the competitive environment in which it operates.
In this way we ensure that our solutions are linked to your business goals and strategies.
Our first priority is to understand your organisation; its mission, vision, values, target markets, culture, competitive advantage, strengths and weaknesses, marketing strategies, and challenges for the future.
This provides an insight into the intended personality of your brand which we compare with the perceived personality by undertaking customer research. Over this we layer a view of the market-place and the competition.
WHAT WE CAN DELIVER
Key Stages Of Gaining Brand Insight
Understanding Your Brand
We start by exploring your mission, vision, values, culture, and target markets, gaining a comprehensive view of your organisation’s identity and purpose.
Competitive Landscape Analysis
To position your brand effectively, we assess your competitors, unique selling points (USPs), and market trends, identifying opportunities for differentiation.
Strengths, Weaknesses & Challenges
Through extensive auditing and research, we highlight what’s working for your brand, areas for improvement, and potential future challenges, ensuring a strong foundation for growth.
Brand Positioning & Messaging
We refine your brand narrative, develop your tone of voice and build core messaging to ensure consistency and impact across all touchpoints and communications.
Strategy, Insights & Recommendations
Our findings are delivered in a strategic report, providing clear steps to strengthen your brand, enhance engagement, and maximise competitive advantage.
OUR WORK
Examples Of Our Brand Work
How We Work To Deliver Specialist Brand Insight
The Mackman research team are highly qualified and experienced research specialists. From global brands to local start-ups, we are able to meet the needs of small, medium and large organisations.
Brand research should be part of an ongoing process of pulse taking and customer engagement. Perception and satisfaction surveys, brand and awareness tracking, competitor research and employee surveys are all examples of the insight work that we regularly undertake related to branding.
Contact Us Today
For an initial informal discussion with a senior member of our team to discuss our branding services, either complete the contact form or call us on 01787 388 038. We would be interested to discuss your requirements in more depth and how best to move forward.
SUCCESS STORIES
Branding Service Case Studies
Take a look at some of our brand case studies here:
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Full Service Branding & Marketing Support For A Specialist Software Company
