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Selecting A Font For Your Brand
Read more: Selecting A Font For Your BrandFrom the beginning of a branding project to the development and growth of a brand’s voice, font choice and typography plays an important role in the overall image and tone of your business. Selecting the perfect font and maintaining a strong typographic combination is essential. Fonts can be daunting if you don’t know where to…
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Feedback from SGA Business Videos & Events
Read more: Feedback from SGA Business Videos & EventsWe recently received an excellent review from SGA, specialists in video for events and businesses based in Sudbury. Their award-winning approach to business video production and years of experience sets them apart, along with their agility and originality. Simon Greene, Creative Director at SGA, contacted Mackman to thank us for developing and building their new…
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Engage customers by using video content in marketing
Read more: Engage customers by using video content in marketingVideo content is often viewed as time and resource-intensive, with uncertainty surrounding the value of investing in the creation of moving images. However, you don’t need to choreograph a Hollywood-style production to tap into the increasing demand for video. The world of video content is incredibly rich, and there are options to suit any business’s…
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What Are Web Stories & How To Take Advantage Of Them?
Read more: What Are Web Stories & How To Take Advantage Of Them?Nearly every platform these days have their own version of “stories” which tend to be short video clips or pictures that disappear after 24 hours. Now Google is helping to bring a similar functionality to the web through their AMP framework. Find out more about web stories and how to use them effectively.
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Fantastic feedback from The Sudbury Society
Read more: Fantastic feedback from The Sudbury SocietyAnother positive review of Mackman’s work, this time from The Sudbury Society. This local charity approached Mackman to refresh their website to serve as a community noticeboard and attract new members to support their valuable work preserving the history and shaping the future of our historic market town.
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Streamline your social media strategy
Read more: Streamline your social media strategyAs a business, it is becoming increasingly easier to manage and curate social media posting using social media management tools. But with all of the options available, where should you start, and what features can help your marketing activity online? Here are some of our favourites.
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Marketing tips for 2021: Kickstart your marketing
Read more: Marketing tips for 2021: Kickstart your marketingMany businesses are setting their sights on 2021 and what lies ahead with a renewed sense of determination and cautious optimism, but in order to make the most of the potential a new year brings, assessment and agility are the two watchwords to keep front of mind. Here are a few of our marketing tips…
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Why Do Keyword Research? A Beginner’s Guide
Read more: Why Do Keyword Research? A Beginner’s GuideOver 3.5 billion searches are made on Google every day. This adds up to around 1.2 trillion searches per year globally. We take you through some of our essential steps for starting keyword research for websites, from exploring search intent through to compiling and refining your list of target keywords.
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How to write high quality case studies
Read more: How to write high quality case studiesA business case study is a piece of content that outlines a customer’s needs, requirements or challenges, and outlines how working with your business solved that particular need. Writing case studies for your business’s website is an ideal way of building trust with potential customers and clients. Showcasing your previous work demonstrates that you can…
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How Do I Optimise Images On My Website?
Read more: How Do I Optimise Images On My Website?Image optimisation is the process of making sure that any images that appear on a website contribute towards your website’s rank. In addition, those images need to be the smallest file size possible without compromising on their quality. The smaller the image, the faster the page load speed. Using the same tips for website image…
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