-
Google Update: Mobile Page Speed Matters
Read more: Google Update: Mobile Page Speed MattersThe importance of mobile page speed Today, we give one simple instruction: get your website page speed optimised. Google has announced that the loading speed of your site will be an important factor in its mobile-first index. This may not seem important, but this suggests that overall site speed is being seriously considered as a…
-
Databoy Returns: Google Analytics Training
Read more: Databoy Returns: Google Analytics TrainingBack in the mists of time, we introduced you to a new superhero called Databoy. Alright, we admit that “superhero” might be a rather grandiose term for what is essentially a man in his mid 20’s sitting at a computer, but stick with us on this… The continued adventures of Databoy: This time, it’s beneficial……
-
Facebook Insights – Improve your organic reach
Read more: Facebook Insights – Improve your organic reachIt is predicted that Facebook posts will need to be boosted to reach the majority of consumers. It’s true that it can be frustrating to see organic reach diminishing over time, but, to it’s credit, Facebook offers a built-in tool that, used correctly, can help to optimise organic reach further than before. We show you…
-
It pays to get smarter with email
Read more: It pays to get smarter with emailIn the past, offering a newsletter via email was often enough to build and grow a contact list and maintain a dialogue with subscribers. However, over time web users have become tired of their in-boxes groaning with such newsletters and have become more picky about who to hand their email address over to. This poses a…
-
The adventures of Databoy…
Read more: The adventures of Databoy…My name is Jim, and I feel like I have a lot in common with a young man named Dick Grayson. Allow me to explain. I may look like an average male in his mid-20’s, working as a Communications Officer at a marketing agency, but I have a secret identity…I…am Databoy! Databoy?! I know it…
-
Twitter & Pinterest Analytics Set to Help Social Marketers
Read more: Twitter & Pinterest Analytics Set to Help Social MarketersTwitter rolled out its new analytics platform this week, allowing businesses to make better use of their Twitter accounts. This came just days after the news that Pinterest too has opened up its analytical offerings to help businesses get the best out of social media. This data can feed into your content strategy, ensuring quality…
-
Google Authorship No More
Read more: Google Authorship No MoreGoogle Authorship, introduced in 2011, was intended to link content to the people that created it, by using code to create a rich snippet that displayed a byline and photo of the author. Heavily connected to Google+, this would result in higher search rankings for those authors who had written a larger quantity of more…
-
Google Panda 4.0 Now Underway
Read more: Google Panda 4.0 Now UnderwayOn the 21st May, Matt Cutts, the head of search spam at Google, announced the Panda 4.0 update was now underway. Within a short time, news from the search engine was shared over 3000 times on Twitter and search marketers were looking to their analytics tools to see what impact it would have. But, what’s…
-
SEO truths
Read more: SEO truthsEvery business on the web wants to be number one in Google and we are often led to believe that you need some masters degree or acute level of alchemy to achieve this. The truth is that SEO of past was misunderstood and the novice user could be swayed by the emails that claimed to…
-
Google’s Hummingbird Update: What you need to know
Read more: Google’s Hummingbird Update: What you need to knowOn the 27th September, Google confirmed it rolled out a new algorithm, called Hummingbird, just over a month ago. This development is significant as it involves the technology Google uses to look at all the information is has access to and return relevant search results. Hummingbird, named because of its ability to be precise and…
Telephone 01787 388038
