Category: Digital Marketing

  • SEO: What’s it all about?

    SEO, or Search Engine Optimisation, is the process of improving the visibility of a website in the organic search results that are returned by a search engine. It’s a constantly evolving process that has to be responsive to all technological advancements set down by search engines. When developed correctly, it can be very rewarding. The…

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  • Internet search data ‘can predict markets’

    Today’s issue of the East Anglian Daily Times reports how Internet search data can be used to predict markets. According to the University of East Anglia and the University of Essex, investors can predict market movements by looking at the frequency of internet keyword searches. According to the paper, researchers have analysed Google search frequency…

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  • Google+ business pages now available

    Google+ has expanded its services this week, allowing businesses to create a Page and engage with Google+ users. Vic Gundotra, senior vice president of engineering at Google, says ‘So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care…

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