Paul Mackman

Managing Director
FCIM Chartered Marketer

I am a co-founder and the Managing Director of the Mackman Group, incorporating Mackman Research and Mackman, the full service marketing agency.

My grandfather set up and ran a successful South London agency, which was an important early influence that drew me into the world of all things marketing. I have broad commercial and marketing experience across sectors, including retail, hospitality, manufacturing, construction, education and professional services.

I am a Chartered Marketer and Fellow of the Chartered Institute of Marketing (CIM). I am a member of the CIM, Eastern Region Board and current Vice-Chair. Through my association with the CIM I contribute to national decisions about the future of marketing.

I have actively supported The Bridge Project since 2006, a leading Suffolk social enterprise that supports adults with learning disabilities. As Chair of the Board of Trustees for The Bridge, I have upheld Mackman’s ethos of ‘Together we Grow’. I continue to champion other local charities and enterprises in Sudbury with their strategic objectives and marketing.

What does your typical day look like at Mackman?

There isn't a typical day, and that is what I like so much about my job.

What is your favourite part about working for Mackman?

I relish the wonderful diversity of people and brands that we actively support and the sometimes-spontaneous nature of agency work. Because we are not sector specific you never know what type of project is around the corner. We get to uncover the fascinating stories that sit behind the brands that we nurture. I'm lucky to have the pleasure of working with incredible, energising, creative and positive people. It's the "can do" approach that drives us to embrace challenges and grow collectively as a result.

What has been an inspirational motto or quote for your in your career?

There are many quotes on a similar theme about continually moving forward that are close to my heart. From Martin Luther King Jr’s "If you can't fly, then run, if you can't run, then walk, if you can't walk, then crawl, but whatever you do, you have to keep moving forward,” to Walt Disney’s "We don't look backwards for very long, we keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths.” Even Cornelius in the film ‘Meet the Robinsons’ and singer songwriter Nick Cave have something similar to say on the topic.

What sort of activities do you enjoy in your free time?

I like finding new things and challenging myself to get moderately good at them, enjoying the whole experience of research, immersion, and learning practical skills. Examples would be sailing, playing the double bass, and my latest - motorcycling.

What is the best lesson that you’ve learnt from marketing?

The power that marketing has as a force for good, positively transforming the lives of people and organisations. When marketing is used in its broadest sense as a business discipline (not just the ‘colouring in’ department), incredibly positive results can be achieved. We see this on a social level with marketing playing a significant role in contributing and driving the behaviour changes required to address climate change.

Paul Mackman, Co-Founder & Managing Director - FCIM Chartered Marketer | Mackman Branding and Marketing Agency

Latest Posts By Paul Mackman

digital marketing after gdpr
What effect does data protection policies, such as GDPR, have on your digital marketing?
The evolvement of Data Protection Policies, such as GDPR, have affected digital marketing strategies. It is more important than ever for marketers to clearly outline how they plan to process, analyse and use customer data. Find our how your digital marketing after GDPR is affected.
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Twitter's rebrand to X - person scrolling through Twitter on mobile
Paul Mackman shares his thoughts on Twitter's Rebrand
In this week's Radio News Hub broadcast, 'Business Matters with Dave Rhodes', Paul Mackman shares his thoughts on the major rebranding of the social media platform Twitter, which happened on Monday, 24th July. The conversation also delves further into Elon Musk's motivations behind the change to that iconic Twitter logo, in what some have described as the end of an era. 
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the final countdown to GA4
In Conversation with: The final countdown to GA4
GA4 has been a work in progress, with many changes and updates happening to the live site, which has caused frustrations for us and our clients as we navigate the 'new normal'. Read the conversation between our Head of Marketing and Head of Development as they debunk some of the myths around GA4.
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