-
A Beginner’s Guide To Keyword Research
Read more: A Beginner’s Guide To Keyword ResearchKeywords make up the focal point of your website or blog and provide search engines with context which can be used to assess the relevancy of your content. Keyword research is hugely important for informing a successful content strategy and effectively reaching your target audience – read on to find out how to maximise your…
-
Why Do Keyword Research? A Beginner’s Guide
Read more: Why Do Keyword Research? A Beginner’s GuideOver 3.5 billion searches are made on Google every day. This adds up to around 1.2 trillion searches per year globally. We take you through some of our essential steps for starting keyword research for websites, from exploring search intent through to compiling and refining your list of target keywords.
-
What is Google My Business?
Read more: What is Google My Business?2020 has proved a challenging year for many businesses, and this is particularly true of small and medium sized local enterprises. In the past, a sizeable marketing budget was necessary to establish and maintain an online presence. However, with the advent of out-of-the-box website solutions and an increased focus on shopping local in response to…
-
Now is the time for SMEs to focus on digital marketing
Read more: Now is the time for SMEs to focus on digital marketingUnderstandably, businesses of all sizes are reassessing their digital marketing strategy and budgets in light of the uncertain economic situation. However, companies that are able to invest in digital marketing and boost their local search engine optimisation will reap the benefits of planning for the future, rather than applying the emergency brake to their marketing…
-
SEO for blog posts – Improve your basic SEO knowledge
Read more: SEO for blog posts – Improve your basic SEO knowledgeWhether you’re new to blogging and are looking for some advice on how to make sure posts rank well on search engines, or you’re a seasoned blogger looking to update their knowledge on how to get the most SEO value out of your blog post, the information below can help you increase your position in…
-
Growth for SMEs in 2020 – Our Five Top Tips
Read more: Growth for SMEs in 2020 – Our Five Top TipsSearch ‘Marketing Trends for 2020’ and many SME owners would think they had stumbled upon a Science Fiction parallel universe. Of course, they would recognise that the development of AI related technologies is moving at an exponential pace and disrupting those high-tech and next generation sectors such as fintech, biosciences and AI with uber budgets…
-
What are Meta Descriptions? And are they Important for SEO?
Read more: What are Meta Descriptions? And are they Important for SEO?In the big, bad world of Search Engine Optimisation (SEO), meta descriptions can seem like the least of our worries. So let’s dig deep, and determine why creating them can have such a positive impact on your website’s search engine rank. Firstly, what are meta descriptions? Meta descriptions are small pieces of text created manually…
-
SEO truths
Read more: SEO truthsEvery business on the web wants to be number one in Google and we are often led to believe that you need some masters degree or acute level of alchemy to achieve this. The truth is that SEO of past was misunderstood and the novice user could be swayed by the emails that claimed to…
-
How to increase traffic to your website
Read more: How to increase traffic to your websiteBefore prospective customers can convert, they need to be able to find your website. With so many potential options online, it can be overwhelming to narrow down all the tips and tricks available to help you drive customers to your website. Here are some of our top tips to help you increase website traffic. Optimise your site…
-
SEO: What’s it all about?
Read more: SEO: What’s it all about?SEO, or Search Engine Optimisation, is the process of improving the visibility of a website in the organic search results that are returned by a search engine. It’s a constantly evolving process that has to be responsive to all technological advancements set down by search engines. When developed correctly, it can be very rewarding. The…
Telephone 01787 388038
