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Branding & Marketing Articles

  • Sudbury Christmas Tree Festival now open!

    The popularity of Sudbury’s Christmas Tree Festival just keeps growing. This year a bumper 89 exhibitors have decorated trees for the ninth Festival at St Peter’s Church on Sudbury’s Market Hill. Among those taking part in the festival are 22 local schools, nurseries and playgroups, eight church groups, as well as numerous youth organisations, charities,…

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  • Superheroes descend on Halesworth

    Superheroes descend on Halesworth in aid of Children in Need For the fourth year running, the team at Hammonds Subaru has supported Children in Need by initiating a number of fundraising campaigns, which included a group of employees dressing up as superheroes! Batman, Robin, Supergirl and Captain America made their way around the Hammond Group…

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  • Customer satisfaction research is a wrap

    Mackman Research has successfully delivered the results of a client satisfaction survey on behalf of Cambridgeshire food packaging experts, Anson. In keeping with its company mission to provide excellent customer service, Anson was keen to discover how well they are doing in meeting customer expectations. The study was carried out to help Anson improve the…

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  • Local business offers discount to Mackman clients!

    Freerange HR, a local human resources company, is celebrating this week having won the contract to work with Suffolk Wildlife Trust. The Mackman Group worked with Freerange HR to develop its branding and new website. The Sudbury-based HR firm is in its first year of business and is steadily growing its client base across the…

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  • Mackman’s issue management plan

    Having a plan of action in place, should an incident arise, is often what prevents a minor issue from becoming a full blown crisis. The key to successfully managing a crisis is the development of a full-service monitoring and response strategy before anything occurs. In many instances, it’s not the issue which damages an organisation,…

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  • Google+ business pages now available

    Google+ has expanded its services this week, allowing businesses to create a Page and engage with Google+ users. Vic Gundotra, senior vice president of engineering at Google, says ‘So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care…

    Read more: Google+ business pages now available

  • Google: Making ‘search’ more secure

    On the 18th October, Google announced a key change to its default search experience for signed-in users. Evelyn Kao, Product Manager at Google, says ‘As search becomes an increasingly customized experience, we recognize the growing importance of protecting the personalized search results we [Google] deliver.’ The change will encrypt search queries and Google’s results page.…

    Read more: Google: Making ‘search’ more secure

  • CIM’s East of England’s Good Marketing Conference

    Budgets may be tightening like cheese wire, but businesses, charities and the public sector alike need social marketing for their long-term success. That’s the message behind The Good Marketing Conference, which is being hosted at Anglia Ruskin University’s Chelmsford Campus on 30th November. Billed as ‘Marketing with a conscience’, the conference will be jointly hosted…

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  • Meet The Sticker Factory’s Executive Dog…

    The Sticker Factory, producer and provider of co-ordinated ranges of motivational products for schools has introduced an innovative new voice for the company on its Facebook page. Ludo, the Executive Dog (or E.D as he likes to be known) is a social media fan, and will be running the company’s Facebook page for Owners Vanessa…

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  • Mackman’s global project…

    Mackman has started work on one of its biggest projects to date. The Institute for Democracy and Conflict Resolution (IDCR) draws on the research, training, and practical expertise developed over the last 40 years at the University of Essex in the areas of democracy, conflict, human rights, justice, and governance. The Institute provides a portal…

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