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How To Make Headlines With Your Business
Read more: How To Make Headlines With Your BusinessA story in a local or national newspaper or mention in a magazine article can put your business on the map, boost sales or promote an event without the cost of advertising. But when you’re busy with the day-to-day business of running your company how do you find the time to grab the attention of…
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How to write a Press Release
Read more: How to write a Press ReleaseIn today’s overworked and understaffed newsrooms a well-written press release more often than not stands a good chance of being published. But don’t rely on this. Reporters and editors stick proudly to their editorial principles and will only use a press release if it is worthy of publication. To ensure your press release hits the…
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Twitter: Beyond 140 Characters
Read more: Twitter: Beyond 140 CharactersSo what’s happening? The new year has come with big revelations from Twitter. On the 5th of January original founder and CEO Jack Dorsey revealed the social media giants are considering allowing up to 10,000 character tweets in the future. Rather than 140. Since the announcement #Twitter10k has been trending worldwide with people considering what…
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Emojis: Who needs words anyway? ☀
Read more: Emojis: Who needs words anyway? ☀The growth of emojis in texts, social media posts, emails and even website URLs has grown hugely in the last five years. But a few of you might be asking, what is an emoji? You might not know the name, but you’ll certainly recognise them. The official explanation is an digital image or icon used…
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Instagram: Pictures paint a thousand words
Read more: Instagram: Pictures paint a thousand wordsInstagram has been around for a while now, and for those of you who are avid users – we salute you. Those of you who are yet to dip your toe – here’s our round up on the social media platform. When faced with the decision of using a different social media platform to the standard Facebook,…
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Email and Social Media training sessions
Read more: Email and Social Media training sessionsAt Mackman, we deliver practical email marketing and social media training sessions. These are aimed at clients who are looking to get a better understanding of these channels. Understanding how to use them effectively and improve their return on investment for the organisation. One of our most recent clients to use this service is Hahnemuehle. The company was…
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Ello: the future Facebook?
Read more: Ello: the future Facebook?What is Ello? That’s a good place to start… Ello is a social networking service that was launched in March 2014, as an ad-free alternative to Facebook. Originally used as a private social network consisting of seven artists and programmers, after a year of private use the creators redesigned the entire site and launched the “public” version. What makes…
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Everything is awesome for LEGO®
Read more: Everything is awesome for LEGO®LEGO® might have been snubbed for a nomination for best animated film at this year’s Oscar, but they are winning hands down when it comes to their social media strategy. With over 50,000 mentions across social media channels during the Oscars (Amobee Brand Intelligence) with their live performance of the epic song “everything is awesome” from…
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An Introduction to The Power of Video
Read more: An Introduction to The Power of VideoThe moving image has been an integral part of entertainment and advertising for well over a century now. However, in today’s social media-dominated society, opportunities for brands to form deeper and more frequent connections with their audiences have grown exponentially over the last decade. Through the seemingly absolute storytelling power of video content, brands have…
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“Write drunk; edit sober.”
Read more: “Write drunk; edit sober.”The Comms team is pretty fond of the quote: “Write drunk; edit sober”. So, what does it mean and why do we like it? “I can’t write”. It’s something we often hear from people tasked to write a piece of content for their company website, and share through social media channels; it might be a…
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