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What could you learn today?
Read more: What could you learn today?What could you learn today? This quote offers good advice to live by. The best way any of us has ever truly learned something is when we were involved in the process. As we are a marketing agency, you would be forgiven for thinking that you might do better to outsource all of your needs…
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Mackman’s new projects for 2015
Read more: Mackman’s new projects for 20152015 is already proving to be an exciting year for the Mackman team. Meet just some of the new clients we’re delighted to have on board and the projects we’re looking forward to working on this year: Electrical Oil Services (EOS)EOS is the leading supplier of electrical insulating oils. The firm came to us to support the…
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Facebook Insights – Improve your organic reach
Read more: Facebook Insights – Improve your organic reachIt is predicted that Facebook posts will need to be boosted to reach the majority of consumers. It’s true that it can be frustrating to see organic reach diminishing over time, but, to it’s credit, Facebook offers a built-in tool that, used correctly, can help to optimise organic reach further than before. We show you…
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It pays to get smarter with email
Read more: It pays to get smarter with emailIn the past, offering a newsletter via email was often enough to build and grow a contact list and maintain a dialogue with subscribers. However, over time web users have become tired of their in-boxes groaning with such newsletters and have become more picky about who to hand their email address over to. This poses a…
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Update from the Chartered Institute of Marketing
Read more: Update from the Chartered Institute of MarketingThose of you who know me well, will be aware of how I extol the benefits to marketers of engaging with the Chartered Institute of Marketing (CIM). It is the sectors governing body and if you are a marketing professional who is serious about your subject and progressing your career, then you need to be…
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Our Favourite Tech
Read more: Our Favourite TechThis month Technical Towers has been awash with discussion about tech. We’ve touched on everything from past tech, current tech, future tech and even tech we wish existed. Never ones to shy away from a challenge, we then entered into the ultimate tech discussion – when push comes to shove, what would we say is…
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What to look out for in 2015
Read more: What to look out for in 2015As the end of 2014 is fast approaching, we asked the Mackman team what marketing trends we can expect to see in 2015. It’s all about people – Paul Mackman, Managing Director People are, and have always been, at the heart of marketing. After all it is the business function responsible for identifying and satisfying the…
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Victor Batte-Lay Foundation loans art V&A exhibition
Read more: Victor Batte-Lay Foundation loans art V&A exhibitionOne of our clients is Colchester’s Victor Batte-Lay Foundation, the charitable body that owns the minories and holds an extensive art collection that includes works by John Constable, Camille Pissarro, Eduardo Paolozzi, John and Paul Nash. We were excited to find out that the foundation has loaned a piece of art from its collection, to a highly…
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What’s your favourite festive song?
Read more: What’s your favourite festive song?Last week we delved into the minds of the Mackman team to create a list of our favourite festive adverts and invited you to vote for your favourite. The competition is still going and it’s pretty fierce, but the current winner was “Ferrero Rocher – The Ambassadors Reception”. Since the concept was so popular, we…
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Mackman client raises money for brain injury victims
Read more: Mackman client raises money for brain injury victimsA number of prizes have been donated by local Sudbury businesses to support a charity raffle raising money for brain injury victims, which will be taking place in Barclays Bank in Sudbury, on Saturday 13th December at 12pm. The raffle has been created by exploringUcounselling, an organisation made up of a team of counselling and…
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