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New branding and website for Community Land Trust
Read more: New branding and website for Community Land TrustLeiston Community Land Trust, or Leiston CLT, is a not for profit organisation started by a small group of Leiston residents. They identified a real need to regenerate the town centre whilst at the same time building on the rich heritage of a unique, former industrial engineering Suffolk town. The CLT approached Mackman to craft…
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A Beginner’s Guide to Website Data
Read more: A Beginner’s Guide to Website DataEvery business has goals it would like to achieve, from those pie in the sky ambitions to simply streamlining the stationery order. Any tool that can help to achieve these goals is surely worth its weight in gold. So why are you ignoring your website data? Because website data is meaningless? On its own, maybe.…
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How To Create Web Personas For Your Online Audience
Read more: How To Create Web Personas For Your Online AudienceIt is important to understand the profile of your website’s target audience to maximise its effectiveness as a communication tool. The most effective way of getting to grips with your potential users is through web personas. Your target audience are people that currently, or potentially will, buy your products and services via your website. By…
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How to increase customer lifetime value
Read more: How to increase customer lifetime valueHere are some of our recommendations for building a better customer experience and increasing customer lifetime value. Customer lifetime value: Acquisition vs retention We know it’s cheaper to retain existing customers than acquire new ones. However, despite the fact that the probability of selling to an existing customer is 60-70% compared to 5-20% with a…
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What impacts the reach of a Facebook promoted post?
Read more: What impacts the reach of a Facebook promoted post?Every day, more organisations are integrating paid social advertising into their marketing strategies. Of the social media platforms currently in existence, Facebook remains the dominant social platform by membership in the UK. Facebook has been plagued by numerous scandals, including the recent #StopHateForProfit campaign that has caused leading brands to pull their advertising from the…
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Why you need to believe in content…
Read more: Why you need to believe in content…‘Content’ is a key marketing buzzword, and although it’s hardly the new kid on the block, it seems to have found itself somewhat centre stage – especially when it comes to digital marketing. However, this renewed focus has highlighted a bit of a problem. People and organisations may be in a situation where they’re creating…
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New social media platforms offer opportunities for disruption
Read more: New social media platforms offer opportunities for disruptionWe are already over halfway through 2020, a year that has thrown up some unique challenges and created a series of rapid fluctuations within society. Some of these changes have been longer-lasting than others – online grocery delivery slots and toilet paper became valuable commodities in the short term, while we are still seeing consumers…
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Pay-Per-Click: Your Questions Answered
Read more: Pay-Per-Click: Your Questions AnsweredWhat are the benefits of Pay-Per-Click advertising? Here are some answers to frequently asked questions for those who may be slightly reluctant to get started on a PPC campaign. Looking to get the best results from your new site? Let’s answer your questions on Pay-Per-Click… So… you’ve just launched your new website. The content is great,…
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Finding The Right Partnership For Your Brand
Read more: Finding The Right Partnership For Your BrandWhether you’re looking for, or being asked, to partner with another brand, there are some key questions you need to answer when finding the right partnership. Before you agree to work with them, you need to establish several fundamental points which provide invaluable insight into whether the partnership would be relevant and worthwhile for your…
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Marketing and Branding – What is the Difference?
Read more: Marketing and Branding – What is the Difference?The relationship between marketing and branding is not as complex as some may think. In fact, the two work hand in hand, and one without the other can leave you without a clear strategy. Understanding how marketing and branding differ can better position you to: Firstly, what is marketing? The Chartered Institute of Marketing (CIM)…
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