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Looking to the future with the CIM
Read more: Looking to the future with the CIMRecently, Paul and I took park in the Chartered Institute of Marketing’s (CIM) Future Focus Hackathon in the beautiful city of Cambridge. It was a chilly night, but the region’s brightest had come together to discuss the major issues facing the marketing industry, and those of us working within it, over the next 10 years.…
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Making a difference where it counts
Read more: Making a difference where it countsWe want to share with you, one particular way in which we support a local charity that has had a profound impact on our team. We’ve been working with The Bridge Project in Sudbury for years. It’s a charity that exists to provide a ‘community within a community’, that helps vulnerable people living in the…
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New website for Humphries Weaving
Read more: New website for Humphries WeavingWe’ve recently launched a brand new website for Sudbury-based fabric weaving company, Humphries Weaving. The site looks to invite people to find out about what happens behind their office doors on Cornard Road, the prestigious projects they’ve worked on and their contribution to Sudbury’s silk manufacturing history. Humphries Weaving has led the custom weaving industry for…
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More than just tiny pens
Read more: More than just tiny pensAs the new member of the team, I thought I would share with you a new marketing campaign that has caught my eye. Argos is part of the British establishment, founded in 1972 it has taken a huge leap forward in 2014 with its biggest marketing campaign to date. Now Argos has always been popular,…
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Back to basics with the CIM
Read more: Back to basics with the CIMAt Mackman, we believe in upholding marketing best practice across every project we work on. We attend a range of industry training days from basic marketing to the complex marketing. Most recently I attended a ‘Marketing Expert’ session hosted by the Chartered Institute of Marketing (CIM). I thought I’d share some of the key takeaways…
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How much data do I need for my research project?
Read more: How much data do I need for my research project?This is a common question people ask us, and one that needs careful consideration. It is important that you get a significant number of people to answer your survey since your survey is vital to the statistical reliability of your research data. But how do you know how many respondents are enough? How big does…
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The adventures of Databoy…
Read more: The adventures of Databoy…My name is Jim, and I feel like I have a lot in common with a young man named Dick Grayson. Allow me to explain. I may look like an average male in his mid-20’s, working as a Communications Officer at a marketing agency, but I have a secret identity…I…am Databoy! Databoy?! I know it…
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“Write drunk; edit sober.”
Read more: “Write drunk; edit sober.”The Comms team is pretty fond of the quote: “Write drunk; edit sober”. So, what does it mean and why do we like it? “I can’t write”. It’s something we often hear from people tasked to write a piece of content for their company website, and share through social media channels; it might be a…
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Staff Focus: Sarah Nagra
Read more: Staff Focus: Sarah NagraSarah joined Mackman as a Client Lead in September 2014. Representing clients at every turn, she works closely with all departments – research, design, technical and communications – to ensure that we’re meeting our clients’ needs. Joining Mackman with a background in marketing, working alongside creative agencies across a wide range of projects, she has…
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Shellshock – Protection from the latest technical bug
Read more: Shellshock – Protection from the latest technical bugAt the end of last week, news about a potentially serious technical bug called Shellshock hit the headlines. It was reported that the bug is capable of affecting hundreds of millions of computers, servers and devices. But what is shellshock? And should I be concerned? The technical bug was found in Bash software, which is…
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