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Design Trends – Chapter Two
Read more: Design Trends – Chapter TwoCards As we’ve talked about previously, behaviour is a big part of any website design. Cards offer the user a quick pin board aesthetic allowing the user to glimpse at a snapshot of the content in the page. Whether the visitor is time precious or just wants to browse, cards offer a playful yet immediate browser experience. Say Cheese We’ve noticed a huge…
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Keys Fine Art Auctioneers – Web Design
Read more: Keys Fine Art Auctioneers – Web DesignBackground Keys Fine Art Auctioneers are one of the leading provincial auction houses in the UK. Theyhold regular auctions at their Aylsham salerooms, situated halfway between Norwich andCromer. Sales include weekly Country Auctions, which usually include up to 2000 lots, toregular sales of antiques, fine art, books and collectables. Established in 1953, KeysAuctioneers have grown…
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Join the social media club
Read more: Join the social media clubThese days it seems like everyone and their dog are members of the social media club for individual or business use. If you’re just starting your journey into social media, looking to cement your place or are nervous about joining the club, our starters guide may hold some information to get you started. What is…
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Design Trends – Chapter One
Read more: Design Trends – Chapter One1: It’s not just about pretty design Websites should be smart first, then wrapped in a designer coat. Over half of any design is design intelligence and usability, not just aesthetics. Once this is established the aesthetic design can be applied. Poorly considered sites result in a unfulfilling experience for the visitor and a disappointing conversion…
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Rise of the machines
Read more: Rise of the machinesIt may sound like the stuff of science fiction, but sadly has nothing to do with Arnold Schwarzenegger. The fact is the human race is no longer the dominant species in our world, or at least our online world. A report published last year by Incapsula found that just 38.5% of all internet traffic was…
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The Year of Code
Read more: The Year of CodeNot only is 2014 the year of the Horse but it is also the Year of Code. The Year of Code is a campaign that is encouraging people across the country to learn to program. Targeted mainly within schools, the campaign plans to have programming in the classrooms a mandatory subject for all pupils.Year of…
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Keeping research respectful – MRS clamp down on sugging
Read more: Keeping research respectful – MRS clamp down on suggingCEO of the MRS, Jane Frost has made it clear that there must be a division between what ethical research is and what direct marketing is. Research gets an unfortunate name from a few baddies in the industry who disguise the work they do as customer research. They are often a product marketer falsely pretending…
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CIM National Excellence Award Winners
Read more: CIM National Excellence Award WinnersIt’s been a good week at Mackman. Not only are we celebrating our 10th Anniversary this month, but we’ve just won the Marketing Excellence Award in the Education Category at the Chartered Institute of Marketing’s (CIM) national awards ceremony. The award is a significant achievement for us as it was our industry’s governing body judging…
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SEO truths
Read more: SEO truthsEvery business on the web wants to be number one in Google and we are often led to believe that you need some masters degree or acute level of alchemy to achieve this. The truth is that SEO of past was misunderstood and the novice user could be swayed by the emails that claimed to…
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What is social proof and why is it important?
Read more: What is social proof and why is it important?Social proof certainly sounds like another one of those phrases that marketers use to talk about a new cool ‘thing’ that everyone’s doing. In reality, social proof has been part of our sociological make up for thousands of years. Essentially, social proof is a psychological state where people assume the actions of others in an…
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