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Twitter: Beyond 140 Characters
Read more: Twitter: Beyond 140 CharactersSo what’s happening? The new year has come with big revelations from Twitter. On the 5th of January original founder and CEO Jack Dorsey revealed the social media giants are considering allowing up to 10,000 character tweets in the future. Rather than 140. Since the announcement #Twitter10k has been trending worldwide with people considering what…
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Instagram: Pictures paint a thousand words
Read more: Instagram: Pictures paint a thousand wordsInstagram has been around for a while now, and for those of you who are avid users – we salute you. Those of you who are yet to dip your toe – here’s our round up on the social media platform. When faced with the decision of using a different social media platform to the standard Facebook,…
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Email and Social Media training sessions
Read more: Email and Social Media training sessionsAt Mackman, we deliver practical email marketing and social media training sessions. These are aimed at clients who are looking to get a better understanding of these channels. Understanding how to use them effectively and improve their return on investment for the organisation. One of our most recent clients to use this service is Hahnemuehle. The company was…
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Ello: the future Facebook?
Read more: Ello: the future Facebook?What is Ello? That’s a good place to start… Ello is a social networking service that was launched in March 2014, as an ad-free alternative to Facebook. Originally used as a private social network consisting of seven artists and programmers, after a year of private use the creators redesigned the entire site and launched the “public” version. What makes…
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Everything is awesome for LEGO®
Read more: Everything is awesome for LEGO®LEGO® might have been snubbed for a nomination for best animated film at this year’s Oscar, but they are winning hands down when it comes to their social media strategy. With over 50,000 mentions across social media channels during the Oscars (Amobee Brand Intelligence) with their live performance of the epic song “everything is awesome” from…
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An Introduction to The Power of Video
Read more: An Introduction to The Power of VideoThe moving image has been an integral part of entertainment and advertising for well over a century now. However, in today’s social media-dominated society, opportunities for brands to form deeper and more frequent connections with their audiences have grown exponentially over the last decade. Through the seemingly absolute storytelling power of video content, brands have…
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Facebook Insights – Improve your organic reach
Read more: Facebook Insights – Improve your organic reachIt is predicted that Facebook posts will need to be boosted to reach the majority of consumers. It’s true that it can be frustrating to see organic reach diminishing over time, but, to it’s credit, Facebook offers a built-in tool that, used correctly, can help to optimise organic reach further than before. We show you…
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It pays to get smarter with email
Read more: It pays to get smarter with emailIn the past, offering a newsletter via email was often enough to build and grow a contact list and maintain a dialogue with subscribers. However, over time web users have become tired of their in-boxes groaning with such newsletters and have become more picky about who to hand their email address over to. This poses a…
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Update from the Chartered Institute of Marketing
Read more: Update from the Chartered Institute of MarketingThose of you who know me well, will be aware of how I extol the benefits to marketers of engaging with the Chartered Institute of Marketing (CIM). It is the sectors governing body and if you are a marketing professional who is serious about your subject and progressing your career, then you need to be…
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“Write drunk; edit sober.”
Read more: “Write drunk; edit sober.”The Comms team is pretty fond of the quote: “Write drunk; edit sober”. So, what does it mean and why do we like it? “I can’t write”. It’s something we often hear from people tasked to write a piece of content for their company website, and share through social media channels; it might be a…
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